Related page: Network Theory

Overview

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Key Citations

Jones, Candace, William S. Hesterly, and Stephen P. Borgatti (1997), "A General Theory of Network Governance: Exchange Conditions and Social Mechanisms," Academy of Management Review, 22 (4), 911-945.

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Application Areas

management

Other Literature

Achrol, Ravi S. and Philip Kotler (1999), "Marketing in the Network Economy," Journal of Marketing, 63 (Special Issue), 146-163.

Holland, Christopher P. and A. Geoffrey Locket (1997), "Mixed Mode Network Structures: The Strategic Use of Electronic Communication by Organizations," Organization Science, 8 (5), 475-488.

Thorelli, Hans B. (1986), "Networks: Between Markets and Hierarchies," Strategic Management Journal, 7 (1), 37-51.

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