Comparative Advantage Theory of Competition - American Marketing Association

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	Comparative Advantage Theory of Competition

ARC: Research: Theories: Comparative Advantage

Overview

This theory is presented in contrast to the neoclassical economic theory of pure competition. It emphasizes a marketing orientation, relationships, and heterogeneous (across firms) and imperfectly mobile resources as a source of superior financial performance.

Suggest changes to this overview by sending email to arc@ama.org.

Key Citations

Hunt, Shelby D. and Robert M. Morgan (1995), "The Comparative Advantage Theory of Competition," Journal of Marketing, 59 (2), 1-15.

Application Areas

strategy

Other Literature

Suggest other literature by sending email to arc@ama.org.

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