Marketing Researchers Archive - American Marketing Association

Created exclusively for AMA members with an interest in marketing research, this newsletter provides news and information that impact and inform this important constituency.

2007 Back Issues (AMA Members Only)
2006 Back Issues (AMA Members Only)
2005 Back Issues

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2007 Back Issues (AMA Members Only)

Vol. 3 No. 2, Summer 2007
News from the Marketing Research Council; a preview of the 28th Annual Market Research Conference; ART Forum highlights, and more.

Vol. 3 No. 1, Spring 2007
Marketing Research Council president discusses life stage road map; Executive Insights Conference highlights; have you seen your chapter lately?; ART Forum preview; and Market Research Masters Consortium preview.

2006 Back Issues (AMA Members Only)

Vol. 2 No. 4, December 2006
AMA's Marketing Knowledge Coalition to address marketing challenges; highlights from Mplanet 2006; what do you know about CMOR?; 2007 Executive Insights Conference preview; and Boot Camp provides a fast-paced intro to marketing research.

Vol. 2 No. 3, September 2006
The new Marketing Research Council president outlines his objectives; highlights from the 2006 Marketing Research Conference; AMA endorses MRA's professional researcher certification; Executive Insights speaker to discuss "Peripheral Vision;" an introduction to MRII; and a researcher's guide to Mplanet.

Vol. 2 No. 2, July 2006
News from the Marketing Research Council President; preview the Annual Marketing Research Conference; and highlights from the ART Forum. Plus, a look at the EXPLOR Award nominees; observations from a first-time ARM participant; and more.

Vol. 2 No. 1, March 2006
An interview with Bloomberg Marketing President Toby Bloomberg reveals how researchers should respond to consumer-generated media on the Internet; Executive Insights conference highlights; and event previews for the Advanced Research Techniques Forum and the Applied Research Methods sessions.

2005 Back Issues

Vol. 1 No. 1, December 2005
AMA CEO Dennis Dunlap introduces this publication's debut issue; Marketing Research Council President Jamie Baker-Prewitt explains the Council's purpose, structure, and activities; Executive Insights Conference preview; and highlights from the Marketing Research Conference. Plus, a feature examines the debate over frequent online survey respondents.