areas: strategy: textbooks

ARContribution by Debra Black, Colin Jevons, Gary McCain, Paurav Shukla and A. N. M. Waheeduzzaman

Textbooks submitted by ELMAR subscribers usable in an MBA class on Marketing Planning and Strategy.

• Aaker, David A. (2004),  Strategic Marketing Management, Wiley, ISBN 0471484261 [Haas Site] [Publisher's Site].
• Anderson, Carol H. and Julian W. Vincze, Strategic Marketing Management, Houghton Mifflin [Publisher's Site].
• Best, Roger J. (2005), Market-Based Management, Prentice Hall [Author's Site] [Publisher's Site].
• Cohen, William A. (2005), The Marketing Plan, Wiley, ISBN 0471230596 [Publisher's Site].
• Cravens, David and Nigel Piercy (2005), Strategic Marketing, McGraw-Hill, ISBN 0390580082 [Publisher's Site].
• Doyle Peter (2002), Marketing Management and Strategy, FT Prentice-Hall Europe, ISBN 0273651501 [Publisher's Site].
• Hooley, Graham, John Saunders and Nigel F. Piercy (2004), Marketing Strategy and Competitive Positioning, FT-Prentice Hall, ISBN 0273655167 [Publisher's Site].
• Kotler, Phililp and Kevin Lane Keller (2006), Marketing Management,  Pearson Education, ISBN 0131457578 [Publisher's Site].
• Kerin, Roger A. and Robert Peterson (2004), Strategic Marketing Problems: Cases and Comments, Prentice Hall, ISBN: 0131421840 [Publisher's Site].
• Piercy, Nigel F. (2001) Market-Led Strategic Change: Transforming the process of going to market, Butterworth Heinemann, ISBN 0-7506-5225-X [Publisher's Site].
• Rao, Vithala R. and Joel H. Steckel (1998), Analysis for Strategic Marketing, Addison-Wesley, ISBN 0321001982.
• Reed, Peter (2003), Strategic Marketing Planning, Thomson Publishing, ISBN 017010784 [Publisher's Site].
• West, Douglas, John Ford and Essam Ibrahim (2006), Strategic Marketing: Creating Competitive Advantage, Oxford  University Press, ISBN: 0199273987 [Publisher's Site].