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AMA Foundation Page: Past Winners and Finalists

The American Marketing Association Foundation (AMAF) announces Managing Customers as Investments: The Strategic Value of Customers in the Long Run (Wharton School Publishing) by Sunil Gupta and Donald R. Lehmann as the recipient of the 2006 Berry-AMA Book Prize for the best book in marketing. The book brings together both customer and financial views of marketing, demonstrating a rigorous yet simple approach to measuring the value of customers, and how to use the results to improve marketing decisions and ROI.

Gupta is Professor of Business Administration at the Harvard Business School, based in Boston. Lehmann is the George E. Warren Professor of Business at the Columbia Business School, based in New York.

The following Berry-AMA Book Prize finalists were named as runners-up:

• Don’t Just Relate – Advocate: A Blueprint for Profit in the Era of Customer Power (Wharton School
  Publishing), by Glen Urban;
• Effective Advertising: Understanding When, How, and Why Advertising Works (Sage Publications), by Gerard J. Tellis;
• Hispanic Marketing: A Cultural Perspective (Elsevier Butterworth-Heinemann), by Felipe and Betty
  Ann Korzenny;
• Return on Customer: Creating Maximum Value from your Scarcest Resource (Doubleday), by Don
  Peppers and Martha Rogers; and
• Social Marketing in the 21st Century (Sage Publications), by Alan R. Andreasen.

The selection of the Berry-AMA Book Prize winners and finalists included a six member team of marketing experts lead by Russ Winer, William H. Joyce Professor of Marketing at New York University’s Stern School of Business. The year’s judging panel also included Chuck Chakrapani (Ryerson University), Dominique Hanssens (Marketing Science Institute), Jack Hollfelder (AMA Publishing), Katherine Lemon (Boston College), and Gordon Wyner (Millward Brown North America).

The annual Berry-AMA Book Prize recognizes books whose innovative ideas have had significant impact on marketing and related fields. The prize is one of the AMAF’s programs designed to champion and support excellence in marketing. Exceptional marketing books that have set the standard for excellence and that were published within the previous three years (copyright 2003, 2004 or 2005) were eligible for consideration to receive the 2006 Berry-AMA Book Prize. Nominations for next year’s 2007 Berry-AMA Book Prize will be accepted by the AMAF via mail, email, and online (at www.themarketingfoundation.org/berrybookprize) through May 15, 2007.

The prize is named in honor of the generous contributions of Leonard L. Berry, distinguished author and professor, and his wife Nancy F. Berry to the AMAF. Leonard L. Berry founded Texas A&M’s Center for Retailing Studies and has been identified as the most frequent contributor to the services marketing literature in the United States. Berry is also a Distinguished Professor of Marketing and M. B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University.
 
The AMAF is located in Chicago at the American Marketing Association (AMA) International Headquarters. Its mission is to be an essential resource to nonprofits, helping them achieve greater success through effective marketing. As the nonprofit philanthropic arm of the AMA, the AMAF also champions and supports excellence in marketing and diversity in the marketing profession.

The AMA has 38,000 members worldwide involved in the practice, study and teaching of marketing. Support of the Berry-AMA Book Prize is consistent with AMA’s commitment to empowering marketers through information and education. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to every day.