areas: relationships: bibliography

ARContribution by Xiang (Robert) Li 

Bird, M., C. Channon, and A.S.C. Ehrenberg (1970), "Brand Image and Brand Usage," Journal of Marketing Research, 7 (August), 307-14.

Chaudhuri, A., & Holbrook, M. B. (2001), "The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty," Journal of Marketing, 15 (2), 81-94.

Crosby, L. A., & Taylor, J. R. (1983), "Psychological commitment and its effects on post-decision evaluation and preference stability among voters," Journal of Consumer Research, 9 (March), 413-431.

Datta, P. R. (2003). The determinants of brand loyalty. Journal of American Academy of Business, 3 (1/2), 138-145.

Dick, A. S., & Basu, K. (1994), "Customer loyalty: Toward an integrated framework," Journal of the Academy of Marketing Science, 22 (2), 99-113.

Dowling, G. R., & Uncles, M. D. (1997), "Do customer loyalty programs really work? Sloan Management Review, 38 (4), 71-82.

Ehrenberg, Andrew S.C., Mark D. Uncles, and Gerald G. Goodhardt (2004), "Understanding Brand Performance Measures: Using Dirichlet Benchmarks," Journal of Business Research, 57 (12), 1307-25.

Garbarino, E., & Johnson, M. S. (1999), "The different roles of satisfaction, trust, and commitment in customer relationships," Journal of Marketing, 63 (April), 70-87.

Gilliland, D. I., & Bello, D. C. (2002),"Two Sides to Attitudinal Commitment: The Effect of Calculative and Loyalty Commitment on Enforcement Mechanisms in Distribution Channels," Journal of the Academy of Marketing Science, 30 (1), 24-43.

Gundlach, G. T., & Achrol, R. S. (1995), "The structure of commitment in exchange," Journal of Marketing, 59 (1).

Harrison-Walker, L. J. (2001), "The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents," Journal of Service Research, 4 (1), 60-75.

Hirschman, A. O. (1970). Exit, voice, and loyalty; responses to decline in firms, organizations, and states. Cambridge, Mass., Harvard University Press.

Humby, C., & Hunt, T. (2003). Scoring points: How Tesco is winning customer loyalty. London: Kogan Page.

Jacoby, J., & Chestnut, R. (1978). Brand loyalty measurement and management. New York: Wiley.

Jacoby, J., & Kyner, D. B. (1973), "Brand loyalty vs repeat purchasing behavior," Journal of Marketing Research, 10 (Febuary), 1-9.

Jones, T. (2003), "Personal, professional,and service company commitments in service relationships," Queen's university, Kingston, Ontario, Canada.

Kalafatis, S. P., & Miller, H. (1997), "A re-examination of the commitment-trust theory," In H. G. Gemünden, T. Ritter & A. Walter (Eds.), Relationships and Networks in International Markets (pp. 213-227). Oxford, UK: Pergamon.

Keiningham, T. L., Vavra, T. G., Aksoy, L., & Wallard, H. (2005). Loyalty Myths. John Wiley & Sons Inc

Morgan, R. M., & Hunt, S. D. (1994), "The Commitment-Trust Theory of Relationship Marketing," Journal of Marketing, 58 (3), 20-38.

Oliver, R. (1997). Satisfaction: A behavioral perspective on the consumer. New York: Irwin/Mcgraw-Hill.

Oliver, R. L. (1999), "Whence consumer loyalty,"  Journal of Marketing Research, 63 (Special Issue), 33-44.

Pritchard, M. P., Havitz, M. E., & Howard, D. (1999), "Analyzing the commitment-loyalty link in service contexts," Journal of the Academy of Marketing Science, 27 (3), 333-348.

Rundle-Thiele, S. (2005a), "Elaborating customer loyalty: exploring loyalty to wine retailers," Journal of Retailing and Consumer Services, 12, 333-344.

Rundle-Thiele, S. (2005b), "Loyalty: an empirical exploration of theoretical structure in two service markets," University of South Australia.

Sharma, N., & Patterson, P. G. (1999), "The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services," Journal of Services Marketing, 13 (2/3), 151-170.

Sharma, N., & Patterson, P. G. (2000), "Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services," International Journal of Service Industry Management, 11(5), 470-490.

Sharp, Sharp, and Malcolm Wright (1999), "Questioning the Value of the True Brand Loyalty Distinction," in Australian & New Zealand Marketing Academy 1999, Jack Cadeaux, Dr. (Ed.) Vol. CD proceedings. Sydney: School of Marketing, University of New South Wales.

Shoemaker, S., & Bowen, J. T. (1998), "Loyalty: A strategic commitment," Cornell Hotel and Restaurant Administration Quarterly, Febuary, 12-25.

Shoemaker, S., & Bowen, J. T. (2003), "Commentary on “Loyalty: A Strategic Commitment”, Cornell Hotel and Restaurant Administration Quarterly, Oct/Dec, 47-52.

Uncles, M. D., Dowling, G., & Hammond, K. (2002), "Customer loyalty and customer loyalty programs," Journal of Consumer Marketing, 20 (4), 294-316.