Textbooks on Mar Comm - American Marketing Association

	Textbooks on Mar Comm

ARC: Community: SIGs: Marketing Communications: Textbooks

areas: promotion: sig

Related ARContent: Textbook Master Index, UG Advertising Syllabi

ARContributions by Scott Armstrong, Anne Balazs, Sherry Cook, George R. Franke, Diana Haytko, Geoffrey P. Lantos, Anne M. Lavack, Allen Schaefer, Valerie Taylor, Robert Underwood, Jerome Williams

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Courses for Advertising, Advertising Management, Promotion, or Marketing Communications

Arens, William F. (2006), Contemporary Advertising, Tenth Edition, New York, NY: McGraw-Hill/Irwin Publishing. [First Three Chapters are online thanks to the Advertising Educational Foundation.] (Publisher' Site) ISBN 0-07-253772-8.
Belch, George E. and Michael A. Belch (2004), Introduction to Advertising & Promotion, An Integrated Marketing Communications Perspective, Sixth Edition, Homeland, IL: McGraw Hill/Irwin Publishing.- (Publisher's Site) ISBN 0-07-304972-7.
O�Guinn, Thomas, Chris T. Allen and Richard J. Semenik (2006), Advertising and Integrated Brand Promotion, Fourth Edition, Mason, Ohio: Thomson/South-Western. (Publisher's Site) ISBN 0-32-428956-1.
Shimp, Terence A. (2003), Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications, Sixth Edition, Thomson/South-Western. (Publisher's Site) ISBN 0-03-035271-1.

Related Topics, Enrichment and Supplemental Readings

Bennis, Warren and Patricia Ward Biederman (1998), Organizing Genius: The Secrets of Creative Collaboration, Perseus Books, (Publisher's Site) ISBN 0-20-133989-7.
Burton, Philip Ward, Which Ad Pulled Best? Ninth Edition, McGraw-Hill/Irwin (Publisher's Site) ISBN 0-07-255664-1.
de Mooij, Marieke (1998), Global Marketing and Advertising � Understanding Cultural Paradoxes, Second Edition. Sage Publications, Inc. (Publisher's Site).
McKenna, Regis The Regis Touch - New Marketing Strategies for Uncertain Times, to locate out of print copies contact Ingrid Mifflin at Ingrid@regis.com. ISBN 0-20-113964-2.
Mueller, Barbara (2004), Dynamics of International Advertising, Peter Lang Publishing, Inc. (Publisher's Site) ISBN 0-8204-6360-4.
Ogilvy, David (1985), Ogilvy on Advertising, Vintage. (Amazon, Publisher) ISBN 0-39-472903-X.
Tharp, Marye (2001), Marketing and Consumer Identity in Multicultural America. Thousand Oaks, CA: Sage Publications, Inc. (Publisher's Site) ISBN: 0-76-191103-0.
Tuckwell, Keith J. (2003), Canadian Advertising in Action, 6th edition, Toronto: Pearson Education Canada. (Publisher's Site) ISBN 0-13-147769-2
Williams, Jerome D., Wei-Na Lee, and Curtis P. Haugtvedt (Eds.) (2004), Diversity in Advertising: Broadening the Scope of Research Directions, Lawrence Erlbaum Associates, Inc. (Publisher's Site) ISBN 0-8058-4794-4
Reedy, Joel, Shauna J. Schullo (2004), Electronic Marketing: Integrating Electronic Resources into the Marketing Process. Second Edition, South Western (Publisher's Site) ISBN 0-32-417595-7.