Strategy Related News Stories - American Marketing Association

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	Strategy Related News Stories

ARC: Teaching: Trade Publications: Strategy

areas: strategy: trade publications

News stories on consumer behavior:

Marketing News - South-Western's collection of stories on segmentation and positioning.
Marketing News - South-Western's collection of stories on strategic and marketing planning

The ARC is looking for news spotters - find a "teachable" story and bring it to our attention by emailing arc@ama.org. Also, please feel free to suggest other publications.

ARC Home � ARContact � ARChanges | Career � Community � Research � Service � Teaching � Etc | content areas

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