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  Product Management Trade Stories
 
ARC: Teaching: Trade Publications: Product and Brand Management

areas: product: trade publications

News stories on product development or management, or pricing:

  • BrandWeek - Well known outlet for information on branding, brand marketing and strategy
  • Marketing News - Stories collected by South-Western on branding, packaging and labeling.
  • Marketing News - South-Western collected stories on pricing concepts and price setting.
  • Marketing News -  South-Western's news stories covering product development and PLC.

The ARC is looking for news spotters - find a "teachable" story and bring it to our attention by emailing arc@ama.org. Also, please feel free to suggest other publications.
 
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