|
| | |
| How Search Engine Rank Impacts Conversions
|
|
|
|
|
| Search engine marketing has rapidly gained in popularity because of the targeted nature of the traffic it provides. Many advertisers see a high click-to-conversion rate for search traffic compared to other forms of online media, but advertisers have also seen an increase in the average cost per click for paid search ads. Most paid search ads are sold on a pay-for-position model by which you can adjust the rank of your ad by raising or lowering your bid. Lowering bids decrease advertising costs, but does it also decrease the effectiveness of your ads?
In the Digital Marketing Insight (DMI), “The Atlas Rank Report: How Search Engine Rank Impacts Traffic,” we showed how the volume of traffic falls according to the rank of paid search listings. In this report, we combine what we learned from the traffic analysis with the impact of rank on click-to-conversion rate. Marketers who understand the dynamics of these two metrics can better control the cost of search marketing campaigns while maximizing targeted traffic and sales. |
|
|
|
|
|
|
|
|
Table of Contents
|
edit your profile
e-mail page to a friend
print this page
make this page a quick link
