Ruth N. Bolton
At-Large Board Member
W.P. Carey Chair in Marketing - Arizona State University

Ruth N. Bolton holds the W. P. Carey Chair in Marketing at the W. P. Carey School of Business, Arizona State University. Professor Bolton’s research focuses on high technology services sold to business-to-business customers. She studies how organizations can grow the value of their customer base over time by “competing through service.” Her earlier research examined how pricing strategies influence customer satisfaction and loyalty, as well as revenues and profits. A member of the American Marketing Association for 25 years, Ruth recently completed a three year term on the AMA Academic Council. She is currently Editor of the Journal of Marketing.

Dr. Bolton previously held academic positions at Vanderbilt University, the University of Oklahoma, Harvard University, the University of Maryland, and the University of Alberta. She spent eight years with Verizon working on projects in the telecommunications and information services industries. Her work has been published in the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research, the Journal of Service Research, Marketing Science and other leading journals. She has served on the editorial boards of these and other journals.