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 AMA Info / About AMA / Board of Directors / Dennis L. Dunlap
Dunlap photo

Dennis L. Dunlap
Chief Executive Officer
American Marketing Association

Dennis Dunlap is the Chief Executive Officer of the American Marketing Association (AMA), the largest and most comprehensive professional organization of marketers in North America with 40,000+ individual members worldwide.

Mr. Dunlap’s career began in 1965 with Leo Burnett Company, the largest advertising agency in Chicago and among the top global agencies. Burnett is renowned for its long term client relationships, operating as a marketing partner with clients and creating many enduring brands and advertising campaigns. Mr. Dunlap spent 25 years with Burnett and worked with many of the agency’s global consumer goods clients including Philip Morris, Procter & Gamble, Kellogg, Kraft, Johnson Wax, RCA, Maytag and others. During his last ten years at Burnett, Dennis was part of the agency’s senior management group and held several senior positions including: Senior Vice President/Client Service Director; President/CEO, Leo Burnett Canada; and Executive Vice President, Leo Burnett USA.

In 1990, Dennis joined RR Donnelley & Sons Company as a Senior Vice President in the Information Services Group. RR Donnelley is an integrated communications services company, and the world’s largest U.S. based printer with sales of $8 billion. At Donnelley, Mr. Dunlap was responsible for leading and managing several business units: Mobium, a wholly owned subsidiary and business to business marketing communications firm; Intervisual Communications, a subsidiary company which created and produced specialty print advertising products; Database Technology Services, a division providing information and content management products and professional services; and Graphics Management, a division providing packaging and print production managing services.

In 1999, Mr. Dunlap was selected to be the Chief Executive Officer of the American Marketing Association. At the AMA, he has spearheaded significant change and focused on enhancing the associations’ visibility and leadership position in the marketing profession and on providing AMA members with products and services addressing their needs in the changing marketing environment.

As CEO of the AMA, Mr. Dunlap is on the Board of Trustees for the AMA Foundation. Mr. Dunlap also serves on the National Volunteer Board for the American Red Cross.

Mr. Dunlap has served as a board member on several for profit and non-profit organizations including: Arnowitz Studios, a developer of education/entertainment CD ROM’s; Urban Gateways, a non-profit for children interested in the arts; and the Chicago Convention and Tourism Bureau.


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