News and Information Affecting AMA Researchers
Created exclusively for AMA members with an interest in marketing research, this newsletter provides news and information that impact and inform this important constituency.

Executive Insights Conference Highlights
The 2008 Executive Insights Conference recently held in Torrey Pines, CA focused on several key “engines” of knowledge and attracted a variety of senior-level market researchers. Highlights of the conference included thought-provoking presentations on primary research as well as a keynote speech by Angie Hicks, Founder and CMO of Angie’s List.

Tapping University Knowledge
In Part I of this insightful article on marketing innovation, Greg Thomas, Director of Research at the Emory Marketing Institute, addresses research news available on the Web, managerial journals and resource portals.

Plan Now to Attend Advanced Research Techniques Forum
Mark your calendars to attend the 19th Annual Advanced Research Techniques Forum to be held June 15-18, 2008 in Asheville, NC. Once again, this not-to-be-missed conference gathers leading researchers from academia and industry to exchange ideas, discuss new methodologies and provide an overview of standard practices. Among the highlights of this year’s FORUM will be presentations on market segmentation, marketing mix, social networking and pricing research.

Call for Applications
Applications are currently being accepted for the 2008 AMAF Nonprofit Travel Grant Scholarship program which rewards emerging Ph.D. scholars with an interest in nonprofit marketing by making it possible to attend the July 14-16, 2008 AMA Nonprofit Marketing Conference in Washington, DC. Applications must be received by April 14, 2008.

Call for Nominations
The AMA, the AMA Foundation (AMAF) and presenting sponsor The Nonprofit Times announce the inaugural call for nominations for the 2008 AMA/AMAF Nonprofit Marketer of the Year Award. The award honors a nonprofit marketing professional’s leadership and achievements in the field of nonprofit marketing. Nominations for the award are due by April 18, 2008.

© American Marketing Association, 2008. All rights reserved.