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  For decades, marketers have relied on buying expensive advertising and begging the media and analysts for coverage. We interrupted “prospects” with our egotistical “messages,” in the hopes of generating interest from buyers (who usually ignored us anyway).
The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume. The products and services offered by tuned in companies resonate with people who willingly buy without being coerced. Learn how to leverage the potential that Web-based communication offers. A step-by-step action plan for harnessing the power of the new rules of marketing and PR will be provided, showing how to identify audiences, create compelling messages, get those messages to the most consumers possible, and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.
Tune in to Marketing News Radio and ask your own questions of this dynamic author with our call-in feature. The first FIVE callers will receive a free autographed book. If you aren't able to dial in on the day of the show, please email your questions prior to the show, radio@ama.org. Toll Free, U.S. & Canada: 877.474.3302
Outside U.S. & Canada: 858.678.8958 |
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