ARC: Teaching: Courses: Performance Measures: Special Section of JM 68(4)
areas: methods: materials
On Linking Marketing to Financial Performance and Firm Value: Co-sponsored by MSI.
Journal of Marketing: ARC Information on the Journal of Marketing,
Direct access to JM Issue 68(4) for subscribers.
List of articles in the special section:
Metrics for Making Marketing Matter
Donald R. Lehmann
Measuring Marketing Productivity: Current Knowledge and Future Directions
Roland T. Rust, Tim Ambler, Gregory S. Carpenter, V. Kumar, & Rajendra K. Srivastava
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Sridhar Narayanan, Ramarao Desiraju, & Pradeep K. Chintagunta
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
Rajkumar Venkatesan & V. Kumar
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Vithala R. Rao, Manoj K. Agarwal, & Denise Dahlhoff
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, Jorge Silva-Risso, Shuba Srinivasan, & Dominique M. Hanssens
Strategic Responses to New Technologies and Their Impact on Firm Performance
Ruby P. Lee & Rajdeep Grewal
Customer Satisfaction and Shareholder Value
Eugene W. Anderson, Claes Fornell, & Sanal K. Mazvancheryl