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Marketing Communications Special Interest Group 

ARC: Connections: SIGs: Marketing Communications: Leadership

areas: promotion: sig

MCSIG Leadership

Chair
Oscar DeShields
California State University
18111 Nordhoff St
Dept of Marketing
Northridge, CA 91330-8245
oscar.deshields@csun.edu 

Vice Chair
Parimal Bhagat
Associate Professor of Marketing & eCommerce
303 Gaelic Drive
Greensburg, PA 15601
bhagat@iup.edu

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