areas: sports: sig

• Leading Textbooks:
• Mullin, Bernard, Stephen Hardy, and William Sutton (1993), Sport Marketing, Human Kinetics Publishers
• Shank, Matthew D. (1999), Sports Marketing: a Strategic Perspective, Prentice Hall.
• Irwin, Richard L., William A. Sutton and Larry M. McCarthy (2002) Sport Promotion and Sales Management, Human Kinetics Publishers.
• Pitts, Brenda G. and David K. Stotlar (1996), Fundamentals of Sport Marketing, Fitness Information Technology.
• Brenda G. Pitts (1998), Case Studies in Sports Marketing, Fitness Information Technology.
• Brooks, Christine M. (1994), Sports Marketing: Competitive Business Strategies for Sports, Prentice-Hall.
• Pope, Nigel & Doug Turco (2001), Sport and Event Marketing, McGraw-Hill.
   
• Sports Marketing supplemental books and articles:
• Spoelstra, Jon (2001), Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!, Austin: Bard Press
• Schlossberg, Howard (1996) Sports Marketing, Blackwell Business.
• Boone, Louis E. and Kurtz, David L., The Best Things Ever Said About Sports, Management, & Marketing
• Kahle, Lynn R. and Chris Riley (eds.) (2004), Sports Marketing and the Psychology of Marketing Communication, Lawrence Erlbaum Associates.
• Amis, John and T. Bettina Cornwell (eds.), Global Sport Sponsorship: A Multidisciplinary Approach, Berg.
   
• Good Literature Entry Point: Shannon, J. Richard (1999), “Sports Marketing: An Examination Of Academic Marketing Publications,” Journal of Services Marketing, 13 (6), 517-534.