Keep up with the latest happenings in the marketing profession and how they could affect your business. A typical issue may include: two or three news analysis pieces, a Q&A, job performance tips, a look at long-term career planning, links to marketing-related resources as well as information on legislative bills and regulatory issues. 2007 Back Issues (AMA Members Only) 2006 Back Issues (AMA Members Only) 2005 Back Issues 2004 Back Issues 2003 Back Issues 2002 Back Issues Main Newsletter Page 2007 Back Issues (AMA Members Only) Volume 6, No. 19, November 8, 2007 Growth predicted for interactive marketing; experiential marketing fosters engagement; B2B decision makers favor industry-specific media; and a Q&A with Rob Medved, president and media director/partner, Cannella Response Television. Volume 6, No. 18 October 25, 2007 Consumers worldwide trust WOM; steady employment outlook for DM; search can give boost to CPG brands; and a Q&A with Bob Gold, Founder and CEO, Gold Mobile. Volume 6, No. 17, October 4, 2007 Internet ad revenues soar; Americans are house proud; and a Q&A with Jerome D. Williams, PhD. Volume 6, No. 16, September 6, 2007 Report diagnoses viral marketing woes; lower-income shoppers are underserved; cause marketing comes of age; and a Q&A with Lisa Keefe, editor, Marketing News. Volume 6, No. 15, August 23, 2007 The postal regulatory commission proposes new ratemaking system; Gen Y shoppers communicate about products online; B2B and B2C take different approaches to new media, and a Q&A with Michael Carney, Partner, Betelgeuse. Volume 6, No. 14, August 9, 2007 Branding affects children's taste perceptions; boomers more Loyal to Services than to products; list turnover a challenge for e-mail marketers; PRI quarterly retail analytics; and a Q&A: David Kang, Senior Partner, Business Development & Group Account Director, Beyond Interactive, a MediaCom company.. Volume 6, No. 13, July 19, 2007 Group defines e-mail performance metrics; lawmakers eye Google-DoubleClick deal; companies pledge to limit advertising to children; and a Q&A with William J. Abbott, VP Advertising Sales, Crown Media Holdings, Inc. Volume 6, No. 12, July 5, 2007 Online ad overlap boosts conversions; marketers skeptical about consumer-generated media; media mergers and acquisitions set record; and a Q&A with Bill Colbourne, CEO, Pearlfinders. Volume 6, No. 11, June 21, 2007 USPS governors maintain standard mail prices; behavioral targeting goes online; consumers still prefer mail to e-mail; and Jim Else, VP Sales, Wizzard Media. Volume 6, No. 10, June 7, 2007 Brand marketers take "direct" approach; online advertising revenues hit record high; U.S. advertising expenditures dip; and a Q&A with Stephanie Miller, VP of Strategic Services, Return Path. Volume 6, No. 9, May 22, 2007 Second Life captures global audience; Hispanics key demo for mobile content; loyalty program membership nears saturation point; and a Q&A with Naomi Bradford, VP, Business Development, Enversa. Volume 6, No. 8, May 8, 2007 Report indicates shaky outlook for marketing; direct marketers find filling positions difficult; social networking changing online communication; and a Q&A with Phil Rubin, president, rDialogue. Volume 6, No. 7, April 19, 2007 Partnership between marketers and IT key to success; big four portals capture most online ad dollars; boomers boast untapped word-of-mouth potential; and a Q&A with John Storch, senior marketing strategist, Longview Consulting Group. Volume 6, No. 6, April 5, 2007 CEOs perceived as skeptical about marketing measurement; marketing e-mail practices vary widely; study highlights value of loyalty program members, and a Q&A with Bruce Culbert, CEO, iSymmetry and Managing Partner, BPT Partners. Volume 6, No. 5, March 22, 2007 Board approves postage increase and "forever stamp;" online newspaper ad revenues increase, while print slips; marketing executives shake up organizations; and a Q&A with Stephan Spencer, Founder & President, Netconcepts. Volume 6, No. 4, March 8, 2007 Court decides that search engines can refuse ads; consumers report increased mobile device usage; fastest-growing companies adopt social media; and a Q&A with Amy Millard, VP of Marketing, Zoomerang. Volume 6, No. 3, February 22, 2007 B2B marketers to spend more in 2007; U.S. identity fraud declines; kids strongly influence brand decisions; and a Q&A with William J. McInerny, Cofounder and President, MarketingCentral. Volume 6, No. 2, February 8, 2007 Demand strong for senior marketers; security measures thwart e-mail marketing; brands feel disconnect from consumers; and the PRI Quarterly Retail Analytics report. Plus, an interview with Jeffrey Ostiguy, VP of Business Development, g8wave, Inc. Volume 6, No. 1, January 11, 2007 "Tepid" growth predicted for 2007 ad spending; Internet key to influencing the influencers; customer-created advertising creates a positive image for companies; and a Q&A interview with Paul Bergevin, President, Citigate Cunningham. Plus, 2006's most-viewed Marketing Matters Articles. 2006 Back Issues (AMA Members Only) Volume 5, No. 20, December 7, 2006 Online holiday spending hits record high; consumers would shop on social networking sites; and fantasy sports bring real opportunities. Plus, Mplanet coverage and a Q&A with Katherin Dockerill, senior vice president, marketing and business strategy, Stream. Volume 5, No. 19, November 16, 2006 Sender reputation primary factor in blocked e-mails; branded content sites outperform portals and search sites; a state of the marketing industry report; and a Q&A with Dana VanDen Heuvel, Director Business Development, Pheedo, Inc. Special Mplanet Preview Mplanet, an unprecedented, industrywide conference that will draw speakers and attendees from both the academic and the practitioner communities, will be held November 29-December 1, 2006, at the Walt Disney World Dolphin Resort in Orlando, Fla. This special Mplanet preview issue includes everything you need to know about this groundbreaking event. Volume 5, No. 17, October 19, 2006 A retail group projects modest growth for holidays; the FTC acts on telemarketing petitions; and transaction snags can wreak havoc on e-business. Plus, the complete mPlanet schedule is now available, an interview with mPlanet speaker Kathy Sheehan, senior vice president, GfK Roper Consulting, and more. Volume 5, No. 16, October 5, 2006 Social network ad spending up; USPS four-state barcode now available; marketing explores the mobile marketing frontier, and a Q&A with with Peter Horan, CEO, AllBusiness.com. Volume 5, No. 15, September 7, 2006 E-shoppers' expectations shift; a survey reveals insights about Chinese consumers; marketers' skills lag behind organizations' needs, and a Q&A with Naras Eechambadi, CEO, Quaero Corporation. Volume 5, No. 14, August 24, 2006 Study IDs demographics of loyalty programs; organizations seek marketers for click fraud study; tips for clicking with social media users; and an interview with Martin Lautman, Chairman, GfK Custom Research. Volume 5, No. 13, August 10, 2006 Internal obstacles hamper marketing measurement; combining search, display ads boosts conversions; local merchants miss chance to capture new customers; and an interview with Michael O'Neill, CEO, The Spark Agency, Inc. Volume 5, No. 12, July 27, 2006 Click fraud costs advertisers $800 million annually; direct mail spending increases in first quarter; e-mail, blog misuse carries risks for employers; and an interview with Gary Epstein, CMO, American Medical Association. Volume 5, No. 11, July 6, 2006 Gas prices force consumers to rethink spending; study shows how buyers use business media; marketers increase spending on targeted strategies. Plus, in our Q&A feature, Jim Gilmartin, President, Coming of Age, Inc., talks about marketing to seniors. Volume 5, No. 10, June 21, 2006 Repeat e-commerce site visitors more likely to buy; custom postage available for business use; and Web advertising's potential remains largely untapped. Plus, in our Q&A feature Lawrence Phipps, Director of Marketing, Sereniti, Inc., talks about providing technical support to customers. Volume 5, No. 9, June 7, 2006 E-Mail marketers pursue unsuccessful tactics, postal service to hike first-class rates, and evolving Internet technology presents marketing opportunities. Plus, in our Q&A feature, Aldy Keene, president and CEO, Loyalty Research Center, offers insight into customer loyalty. Volume 5, No. 8, May 5, 2006 Outlook for direct marketing hiring positive; spending up for blogs, podcasts, RSS; tracking the latest economic trends affecting the retail industry; and survey finds marketers lack contact with customers. Plus, Janet Rubio, Co-CEO, Direct Impact, discusses delivering relevant content using database marketing. Volume 5, No. 7, April 19, 2006 U.S. advertising spending up 4.2%; FCC amends junk fax rules, and Aquent/AMA survey reveals salary trends. Plus in our Q&A feature, Dave Evans, Cofounder, Digital Voodoo and HearThis.com, discusses how to use podcasting effectively as a social marketing channel. Volume 5, No. 6, April 5, 2006 Marketer sued for massive e-mail fraud; study shows generational shift in Yellow Page use; and too many choices confuse consumers. Plus, in our Q&A feature, Clark Crowdus, principal, High-Definition Consulting Group, talks about emerging market segments and the AMA's "New Market Opportunities: Moving Beyond Gen X and Y" seminar. Volume 5, No. 5, March 15, 2006 Newspapers lose ground to online resources; customized postage tests to include commercial images; and AOL squares off with critics over certified e-mail plan. Plus, in our Q&A feature, Carey Ransom, cofounder of Truverse, LLC, explains how customized e-messages create better customer relationships. Volume 5, No. 4, March 1, 2006 Direct marketing continues economic growth; consumers would trade information for better e-content; and advocates threaten Nickelodeon and Kellogg over marketing to kids. Plus, in our Q&A feature, Dave Balter, Founder and President, BzzAgent, Inc., explains the buzz over word-of-mouth marketing. Vol. 5, No. 3, February 15, 2006 Small businesses embraced new media for Valentine's Day; U.S. Senate unanimously approves postal reform; and American brands' popularity falls among teens abroad. Plus, in our Q&A feature, Jon Winsell, Director of Strategic Services, ID Society talks about designing Web sites that communicate brand identities. Vol. 5, No. 2, February 1, 2006 Google topples Apple for "most influential brand" crown; marketers move dollars below the line; "$100 Laptop" project to provide computers for impoverished children; and AMA announces Mplanet event. Plus, in our Q&A feature, Ed Holloran, Senior VP, Business Development & Marketing, Filterfresh Coffee Service, Inc., talks about communicating with local franchises, cobranding with a parent company, and other topics. Vol. 5, No. 1, January 17, 2006 The future looks bright for business-to-business marketing in 2006; Search Engine Marketing spending increased $5.75 billion in 2005; and postal reform, data security, online sales tax are on the Congressional agenda. Plus, in our Q&A feature, Dick Patton, Senior VP, Business Development & Marketing, Affinnova, Inc., explains the importance of optimization. 2005 Back Issues Vol. 4, No. 11, December 14, 2005 Online news sources enjoy growing popularity, even as newspaper circulations decline; rate hikes coming up for FedEx, UPS; and a performance-driven approach may improve marketers' influence. Plus, in our Q&A feature, best-selling author Seth Godin (Purple Cow) on what makes companies remarkable. Vol. 4, No. 10, November 16, 2005 Telemarketing tops B-to-B lead generation; CEOs recognize blogs' value, but remain reluctant to launch their own blogs; federal agencies and companies team against Internet fraud. In our Q&A feature, Christopher N. Roberts, Next Step Publishing’s Director of Interactive Publishing, talks about the continual process of Web site improvement. Vol. 4, No. 9, November 3, 2005 Retail e-mail marketers ignore branding basics; direct marketing hiring set to reach highest level since 2001; new research ranks response rates for marketing media, and columnist Steven Keith Platt tracks the latest economic trends affecting the retail industry. In our Q&A feature, Joely De La Torre, Owner and President, Naqmayam Communications, on marketing to the Native American Indian community. Vol. 4, No. 8, October 19, 2005 FedEx to hike express rates; African-Americans' Internet use outpaces the general market in several categories, says AOL; AMA SIGs to create online communities, and Marketing Matters LIVE! explores the blogosphere. Plus, a feature on accountable marketing. In our Q&A feature, Chris Lewinski, partner, image_1 visual communications, explains the importance of good communication in the designer/client relationship. Vol. 4, No. 7, October 5, 2005 Credit bureaus to establish coordinated encryption standards; online "neighborhood watch" rallies consumers against spam and e-mail fraud; improved Web content motivates B-to-B purchasing; and 2005 Berry-AMA Book Prize winner announced. In our Q&A feature, New Group President Steven Marshall on balancing creating localized marketing for global sales with maintaining a consistent brand. Vol. 4, No. 6, September 21, 2005 Organizations struggle to maintain data accuracy; research says neglecting A/B split testing is a costly mistake; and marketers aid in Katrina relief, while USPS begins restoring service. In our Q&A feature, AltiusPAR Vice President, Business Development and Marketing, Connie Rheams, on how her business has benefited from talking directly to "influencers" in the hospitality industry. Vol. 4, No. 5, September 6, 2005 Online companies adopt measurement guidelines; businesses invest in e-marketing development; marketers can help companies prepare for terrorism; and RSS maximizes blog effectiveness. In our Q&A feature, Don McCullough, director of product marketing, Entrisphere, talks about “hunting for elephants” in the telecom field. Vol. 4, No. 4, August 17, 2005 A tool tracks corporate reputations across both traditional and new media sources; online sales set to topple catalog sales; and a study examines teens' technology use. In our Q&A feature, Irene Cualoping, Managing Partner, ENERI Communications, LLC, discusses marketing to the Asian Pacific American community. Vol. 4, No. 3, August 4, 2005 FTC raises Do Not Call registry access fees; instant messaging usage soars; and experts share best practices for sucessful e-mail marketing. In our Q&A feature, Cheskin CEO Darrel Rhea weighs in on marketing research trends. Vol. 4, No. 02, July 15, 2005 Most Web users can't identify paid search results; younger readers drive online news growth; and successful sales and marketing practices target proactive customers. In our Q&A feature, Gordon Hochhalter, a partner at Mobium Creative Group, describes the philosophy behind “brand culturization.” Vol. 4, No.01, July 5, 2005 Newspaper sites break barriers, and CitiFinancial suffers a security breach. Plus, a feature article examines online user loyalty and a new columnist tracks retail trends. In our Q&A feature, Rob Evans, ASE global leader for Capgemini, talks transformation and change management. Vol. 3, No. 29, June 15, 2005 An association releases consumer best practice standards; quick followup on online leads benefits businesses; and TV networks debut "podcasts." In our Q&A feature, Jo Sullivan, ASPCA senior vice president, development and communications, on marketing "fur" nonprofits.   Vol. 3, No. 28, June 3, 2005 Agencies seek telemarketing, spam law comments; UPS debuts new service; and Congress tackles ID theft. Plus, columnist Karl Hellman on specialization. In our Q&A feature, Robb Eklund, Oracle's vice president of CRM applications marketing, tells why customer information management is more important than ever. Vol. 3, No. 27, May 13, 2005 Interactive ad revenues rev up, retail growth settles, and a Web guru predicts tech trends. Plus, columnist Karl Hellman defines the “missing ingredient” for marketing stew. In our Q&A feature, Zeno Group, Speaking Female's managing director, Bridget Brennan, details why gender-intelligent marketing is smart business. Vol. 3, No. 26, May 3, 2005 Snail e-mail? A study shows that company response times are sluggish; Yahoo! offers small businesses free sites; and businesses eye future postal rate hikes. In our Q&A feature, Vacation Connections President Brian Martin explains why vacation locales supply an inviting environment for marketing. Vol. 3, No. 25, April 14, 2005 Credit card mailings charge into record territory; online catalogues see growth surge; and media firms team to reach Hispanics online. In our Q&A feature, MediaLive International President and CEO Robert Priest-Heck traces the evolution of live marketing. Vol. 3, No. 24, April 1, 2005 Mistaken ID! Spam filters snare permission-based e-mail; direct marketers test earth-friendly paper tool; and consumers mix online and print resources for research and purchases. In our Q&A feature, Slim and Tone Founder Betsy Ludlow flexes her entrepreneurial muscles. Vol. 3, No. 23, March 17, 2005 FTC announces first “Do Not Call” settlements; companies say “go Phish!”; and most senior execs feel companies haven’t earned customer loyalty. In our Q&A feature, senior director of Java brand marketing at Sun Microsystems, Mark Herring, spills the beans on what's brewing at the high-tech brand. Vol. 3, No. 22, February 17, 2005 Keyword prices drop; direct marketing and sales budgets soar; and “can spam” fails. Plus, columnist Karl Hellman on creating customer solutions. In our Q&A feature, James Panagas, Taxware Vice President of Marketing explains how the software company uses corporate video as a customer training tool. Vol. 3, No. 21, February 1, 2005 States crackdown on spam, and B2B ad spending heats up. Plus, e-commerce goes mainstream, but affluent consumers still comprise the majority of regular online shoppers. In our Q&A feature, Niku Corporation CMO David Hurwitz talks about taking the reins as the IT company’s first chief marketing officer. Vol. 3, No. 20, January 14, 2005 AOL spam report: less porn, more scams; online merchants juggle free shipping offers; and businesses respond to tsunami. Columnist Karl Hellman on turning conflict into cooperation. In our regular Q&A feature, Carl T. Tsukahara, a principal at Marketing Arts, sketches out strategies for better marketing planning.   2004 Back Issues  Vol. 3, No. 19 Returns policies influence shopping decisions; FTC issues final rule defining commercial e-mail; and 411 “urban myth” swells no-call ranks. In our Q&A feature, Faye Bean, director of marketing for Educational Housing Services, on opening the company’s doors to a national audience. Vol. 3, No. 18 FedEx set for rate increase; a processor pays more than $1.5M in fraud settlement; and online consumers seek best buys, local information. In our Q&A feature, AvantGo Editorial and Creative Director James Ryan explains how his company puts marketing in motion with mobile Web sites. Vol. 3, No. 17 Postal Service publishes its final rule on first-class mailings; consumers plan for big holiday spending; and e-mail still boosts marketing, despite spam concerns. In our Q&A feature, Maxspeed Vice President of Business Development and Marketing Mark Nachlis, talks about creating a marketing structure from scratch. Vol. 3, No. 16 Holiday forecast cheery for retail merchants; FCC fax rule implementation delayed; and U.S. Supreme Court affirms “Do Not Call” list’s constitutionality. In our Q&A feature, Naveen Donthu PhD, Professor of Marketing, Georgia State University, explores the brave new world of blogging. Vol. 3, No. 15 Postal service site simplifies business reply mail; the marketing industry's recovery continues; and lengthy requirements alienate loyalty program participants. Plus, in our Q&A feature, Karen Rubenstein, a principal at Jog Marketing, explains how merchandise marketing can boost brand recognition. Vol. 3, No. 14 The Justice Department rounds up cyber-crooks; call center customers are routinely dissatisfied; and product placement increases on network TV. In our Q&A feature, Argent Trading, LLC, CMO Worldwide Leslie Stubin, dishes out "trade secrets" from the media bartering industry. Vol. 3, No. 13 Inboxes face spam cram, users say; broadband's reach expands; and the FTC looks to define commercial e-mail under anti-spam law. Plus, a look at TiVo's effects on viewers and marketers. In our Q&A feature, EarthQuake Media Chairman and CEO Robert Davidman talks about ways to shake up traditional marketing. Vol. 3, No. 12 The Postal Service seeks to charge for “sticky note” mailings; online ads to hit $8.4 billion in 2004; and Olympic organizers struggle for marketing gold. In our regular Q&A feature, Nextance, Inc., Vice President of Marketing, Tiffany Riley, on educating potential customers about a new industry. Vol. 3, No. 11 Direct marketing companies beef up staffs; postal rates to hold steady until 2006; and legislators ease fax marketing rules. Plus, a feature asks whether does racy content hurts advertisers. In our Q&A feature, SafePlace Corporation Director of Marketing and Promotion Pamela J. Hague, on encouraging demand for accreditation services. Vol. 3, No. 10 AT&T settles FCC do-not-call complaint; media mergers and acquisitions increase; and the spam crackdown goes global. In our Q&A feature, Meru Networks Senior Product Marketing Manager Joel Vincent talks about competing against better-funded competitors in the crowded Wi-Fi market. Vol. 3, No. 9 AOL to pay $435 million for Advertising.com; Grey Global may be up for sale; and an instant messaging pioneer launches customized ads online. In our Q&A feature, SageGroupAssociates Managing Director Michael Lenchner on attracting clients in a hot commercial real estate market. Vol. 3, No. 8 State accuses e-retailers of selling alcohol to minors, U.S. trade gap widens to record high, and FTC proposes limits on affiliate marketing. In our Q&A feature, Michael Jeary, president and COO of Della Femina Rothschild Jeary and Partners, discusses the recent upswing in radio advertising and newspaper ad spending. Vol. 3, No. 7 FedEx Freight rates increase; Q1 Internet ad revenues top record; and a study finds online travel sales fuel surge in e-commerce. In our Q&A feature, Incentive Travel Services, Inc., President John Iannini explains how to increase productivity and sales using incentive travel. Vol. 3, No. 6 ATA asks Supreme Court to review no-call constitutionality; House panel OKs USPS reform; and the Martha Stewart brand is tested as show production halts. In our Q&A feature, Frequency Marketing, Inc., Product Manager Richard Wetzel on using loyalty programs to forge long-term relationships with customers. Vol. 3, No. 5 Fashion designer’s work to appear in superhero comic; Al Gore plays media mogul; and the economy regains its footing. In our Q&A feature, Eduardo Perez, managing partner at Perez Montalbetti Advertising, on targeting Hispanic audiences. Vol. 3, No. 4 Economy sustains recovery; Spiegel to sell Eddie Bauer; and impotence drug manufacturers change their image. In our Q&A feature, U.S. Concepts President Bradford Bryen talks about targeting kids, teens, young adults, niche customers, and families. Vol. 3, No. 3 EU fines Microsoft $613 million; struggling United launches “Ted” spin off; and Wal-Mart enters the online music business. In our Q&A feature, Avantgo Editorial Director James Ryan talks about his company's efforts to balance advertising vs. content needs for PDA and smartphone platforms. Vol. 3, No. 2 Pepsi launches new diet product; Jeeves makes a move on Google; and persistence pays off for Ronald McDonald. In our Q&A feature, Hallmark Channel Executive Vice President, National Advertising Sales,  William J. Abbott, on promotions with store tie-ins and the challenges faced by a stand-alone cable network. Vol. 3, No. 1 Walgreen faces lawsuit over expiration date allegations; CoolSavings targets online coupons; and a feature explores eBay businesses. Plus, features examine the marketing of controversial products and multicultural marketing. In our Q&A feature, Filterfresh Coffee Service Inc., Vice President of Business Development Ed Holloran, on customizing materials for local markets.   2003 Back Issues  Vol. 2, No. 22 Vol. 2, No. 21 Vol. 2, No. 20 Vol. 2, No. 18 Vol. 2, No. 17 Vol. 2, No. 15 Vol. 2, No. 14 Vol. 2, No. 13 Vol. 2, No. 12 Vol. 2, No. 11 Vol. 2, No. 10 Vol. 2, No. 9 Vol. 2, No. 8 Vol. 2, No. 7 Vol. 2, No. 6 Vol. 2, No. 5 Vol. 2, No. 4 Vol. 2, No. 3 Vol. 2, No. 2 Vol. 2, No. 1   2002 Back Issues  Vol. 1, No. 26 Vol. 1, No. 25 Vol. 1, No. 24 Vol. 1, No. 23 Vol. 1, No. 22 Vol. 1, No. 21 Vol. 1, No. 20 Vol. 1, No. 19 Vol. 1, No. 18 Vol. 1, No. 17 Vol. 1, No. 16 Vol. 1, No. 15 Vol. 1, No. 14 Vol. 1, No. 13 Vol. 1, No. 12 Vol. 1, No. 11 Vol. 1, No. 10 Vol. 1, No. 9 Vol. 1, No. 8 Vol. 1, No. 7 Vol. 1, No. 6