Academic Resource Center - American Marketing Association

Academic Resource Center, April 2005

Academic Resource Center, April 2005

Users frequently complain about those "Under Construction" signs on Web sites. These notices, often accompanied by a cheesy graphic featuring a guy with a hammer, suggest a rather silly metaphorical relationship between the physical and virtual worlds. If I were to stick with this metaphor, I would say that although there is still a little hammering and nailing going on, the AMA Academic Resource Center (ARC) is now presentable and looking good enough for us to invite over some company. Of course, that would include you. Let�s start with a little tour.

There are six main ARC categories, which correspond to the six main components of academic life: Career, Community, Research, Service, Teaching, and Additional Topics. Here is a brief overview of each category:

Career - Find information on jobs and academic placement, Ph. D. programs and activities, and background information on careers in marketing appropriate to every level, from undergrad students to marketing faculty.

Community - Learn about the Academic Council, Academic Special Interest Groups (SIGs), awards, and conferences, as well as a variety of electronic-communications fora including ELMAR and assorted listservs, chats, and blogs.

Research - Access information on journal outlets, including a current database of calls for papers, and links to information on sources for funding, data, and scales. Plus, find software information and research tips.

Service - Discover opportunities to get involved with the AMA and peruse articles on the value of involvement.

Teaching - Delve into the teaching section of the ARC for collections of syllabi, cases, videos, webcasts, games, simulations and other materials. Read general teaching tips and specific tips on using PowerPoint. Follow Julienne Miller's "Educators' Blog" for commentary on the life of the academic marketer. Check out submission guidelines for a newly announced online journal, the Archive of Marketing Education, edited by Sharon V. Thach, that has begun accepting longer pieces on marketing education.

Additional Resources - Here you can find various difficult-to-categorize items such as marketing humor, marketing history, codes of ethics, the AMA�s definition of marketing, and of course, "etc."

In addition to using the six categories described above, you can also navigate the ARC by content area to find pages pertaining to consumer behavior, retailing, marketing strategy, services marketing, and the other topics that comprise our discipline. From the main ARC page, click on the link marked "ARC Content Menu" for a complete topic list. Or as you navigate throughout ARC, look for marketing topic links highlighted in grey. Click these links for to find other pages falling under the same topic.

Finally, the front page of the ARC has timely information on approaching submission deadlines, just-published journal tables of contents, reports from conference attendees, as well as the most recently added ARC teaching and research content.

The ARC is constantly adding new content; it will always be "under construction." But that shouldn't stop you from dropping in for a visit at http://www.ama.org/arc.

- Charlie Hofacker