Marketing Thought Leaders Archive - American Marketing Association

	Marketing Thought Leaders Archive

Chosen from AMA's industry-leading journals and magazines, this newsletter focuses on the cutting-edge issues and concepts in marketing today--and tomorrow.

2007 Back Issues (AMA Members Only)
2006 Back Issues (AMA Members Only)
2005 Back Issues
2004 Back Issues

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2007 Back Issues (AMA Members Only)

Volume 4, Issue 7, July 2007
Childhood memories reveal brand insights; customers' needs guide innovation life cycle decisions; health references may prompt unrealistic self-perceptions; and channel structure influences international relationships.

Volume 4, Issue 6, June 2007
Human interactions drive customer loyalty; how to leverage the power of social networks; store data provides direction for marketing plans; and antismoking campaigns help change attitudes.