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  Direct Marketing Trade Publications
 
ARC: Teaching: Trade Publications: Direct Marketing

areas: direct: trade publications

Trade publications on direct marketing and catalogs:

  • Catalog Age - Stories and news from the MOTO and catalog industry.
  • DM News - Lots of up to the minute press releases, events and stories. 
  • Target Marketing - News and opinion targeted at the direct marketing industry.

The ARC is looking for news spotters - find a "teachable" story and bring it to our attention by emailing marketingeducator@ama.org.  Also, please feel free to suggest other publications.
 
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