globalEDGE - Exercises and simulations from Michigan State/Ciber.
LABSAG - Spanish language simulation laboratory in administration and management.
MIS Games - Responses to question posted on ISWORLD listserv by Robert Willis.
Information on individual games and simulations follows. To make a correction or modification to this list, please email arc@ama.org.
Bovinet, James W. (1996), Vision
Vision is specifically designed for Retailing, Small Business, or Entrepreneurial classes. Each student owns and manages their own retail business selling CD-RW disks, binoculars, and digital cameras. The limited product line forces students to concentrate their efforts on differentiation rather than simply adding more products.
Cadotte, Ernest R. (1990), Market Place Simulation
See also reviews of this simulation that appeared in July of 2005 in the Archive of Marketing Education. The author, Ernie Cadotte, wrote a piece on enhancing business simulation pedagogy which appeared in the AME in August of 2005 - AMA Members Only.
Marketplace offers a suite of on-line business simulations of varying degrees of difficulty, ranging from undergraduate level to corporate training for executive managers. Participants build an entrepreneurial firm, experiment with strategies, and compete with other players in a virtual global market filled with tactical detail. They grapple with marketing fundamentals and the interplay among brand design, pricing, advertising, distribution, profit and loss and cash flow budgeting. Incrementally, they learn to adjust marketing strategies while discovering the nature of real-life decisions, conflicts, tradeoffs, and potential outcomes.
Marketplace combines a sophisticated simulation model, which has been constantly refined for more than 15 years, with the latest Internet technologies. The Marketplace Processing Center will set up your simulation game on-line according to your specifications and then handle the game administration throughout the exercise. As an instructor, you have instant access to your students' assignments and you can monitor their activity on-line through any computer with an Internet connection. The software automatically evaluates the performance of your students to simplify the final grading process. To help you get quickly up to speed with Marketplace, all supplemental materials such as presentations, coaching tips, FAQ lists, syllabuses, test banks, etc., are available on-line. Our support specialists will work with you to answer any simulation-related questions that you (or your students) may have throughout the course.
Online marketing simulations, include
Intro to Marketing
Strategic Marketing
Advanced Strategic Marketing Business Management (The emphasis on marketing decision-making, but within a full-enterprise firm where the students must also consider manufacturing, finance and accounting issues)
There are a family of simulations here, including the Enterprise Management Simulation, Marketing Principles Simulation, Marketing Research Simulation, Marketing Strategy Simulation, Positioning Simulation, and Supply Chain Management Simulation.
Chussil, Mark J. & David J. Reibstein (1994), Strategy Analysis with Value War
Distributed by Scientific Management Systems, A Division of Scientific Press 651 Gateway Boulevard, Suite 1100 South San Francisco, CA 94080-7014 (415) 583-8840 outside CA (800) 451-5409 or Fax (415) 583-6371
Cotter, Richard and David Fritzsche (2002), The Business Policy Game: An International Simulation, 5th Edition
The Business Policy Game (BPG) is a total enterprise simulation designed for use in undergraduate and graduate classes as well as in executive education programs. It is widely used by faculty on all continents. The simulation includes specific market segments in which demand can be controlled and migrated over time to suit course objectives. Student output can be printed in English, Portuguese and Spanish. All materials are downloadable directly from a web site that includes a number of enhancements for both administrators and students.
This product includes several simulations that relate to business ethics: Business Reality: Principles of Business Ethics, Business Reality: Principles of Management Ethics, and Business Reality: Principles of Marketing Ethics. These simulations give students an integrative feel for business ethics.
The simulation takes a total of about 7 hours throughout the semester, is geared to the instructor's text book by topic, and helps those who do not have in-class time or expertise to add/teach ethics. The simulation has no site fee (It's free) for instructors and only a small charge to the student. For a free run for instructors, please register at the above website and an access code will be e-mailed to the address registered and you can play the game.
For more information contact
Dr. John Fraedrich Jannetides Professor of Business Ethics Director of Ph.D. Programs Professor of Marketing College of Business and Administration Southern Illinois University
International Institute for Business Development
IIBD’s market-driven strategy courses employ the SABRE™ and StHEALTH™ business simulation software, designed, according to the promotional materials, so that course participants truly internalize the principles of developing a market-driven strategy.
StratSimManagement: Strategic Management HRSimSeries: Human Resources ServiceSim: Service Quality
According to Vice President Tony Naidu, Interpretive offers full support for faculty friendly simulations that challenge students to learn by doing. The portfolio of products covers a broad range of topics with software that is easy to use and flexible.
Larréché, Jean Claude& Rémi Triolet, MARKOPS Online.
The Markops Online simulation focuses on the fundamentals of marketing for entry level marketers and undergraduates.
Like every StratX simulation, Markops Online places real market forces at the heart of the learning experience. The difference is that Markops Online focuses on operational marketing, while keeping the key principles of strategy at the heart of decisions; It’s all about giving participants a platform from which to apply their ideas, and the security to build skills with confidence.Complete with a range of new features, Markops Online is perfect for educators seeking to bring real world experience to entry-level marketers and non-marketing personnel alike.
Markstrat Online has been designed for Professionals and MBA students and emphasizes a long term outlook reflecting dynamic market realities, to enable them to make a wide array of strategic decisions.
The Markstrat Online simulation offers a comprehensive mix of marketing strategy and long-term planning. Through direct competition, participants pilot a company through a competitive landscape in which all of their skills are required. Whether creating a new market or further penetrating an existing one, both strategic and tactical abilities are required: R&D, finance, portfolio management, segmentation and positioning, as well as pricing, promotion and distribution.
Similar to a flight simulator, this marketing simulation allows students and managers to practice new skills in an intensive time frame and in a risk-free environment before trying them out in their real business environment.
Selection of Industry-Specific Marketing Simulations
RetailStrat, ValueStrat Telecom, ValueStrat Aerospace, MarkStrat Pharma, BlockBuster Builder, BlockBuster Launcher, MarkStrat Generics, SmartSell, e-Strat Medical Systems, e-Strat Cosmetics, BrandStrat B2B, BrandStrat Food, MarkStrat Services and MarkPro B2B are part of the expanding portfolio of industry specific simulations offered by StratX.
Each computer-based simulation recreates the business context of a specific industry (choice of 15+ scenarios). From there, managers apply their business acumen in the areas of market strategy, planning and analysis, operations, customer orientation, finance, performance and more. Complexity of decision rounds can be fine-tuned for senior management to junior-level audiences. Available formats include either direct competition (teams battle head-to-head in the virtual marketplace) or indirect competition (teams face competition generated by the computer), depending on the learning objectives and time constraints of the client. Up-to-date business intelligence and live input from industry professionals help ensure the realism and sophistication of these simulations.
Author: StratX Educational Technologies Division US (617 494-8282) International (+33 1 53 46 69 00) http://www.stratx.com
Lewis, Maureen Maguire, CultureCrossings
A series of simulations on cross-cultural negotiation. Full information available on the Web site http://www.culturescrossing.com/
Management Simulations, Capstone Business Simulation
The Capstone Business Simulation is offered by Management Simulations, Inc (877-477-8787). It teaches strategy and teamwork in the management of R&D, Marketing, Human Resources, Production and Inventory Management, and Finance, at all undergrad. levels, from beginner up through MBA and executive education. Capstone is easy for teachers to learn and use and a powerful educational tool, filled with unique features. It's realistic and practical -- used by "Fortune 500" corporations for training. Capstone provides free, ongoing telephone and Internet assistance for teachers and students.
Mason, Charlotte H. & Willimam D. Perreault, Jr. (2002), The Marketing Game!
There are two games: http://www.GlobStrat.com and http://www.StratMania.com with the latter being a shorter version of the former. Both simulations work directly on the web with a powerful decision tool which makes it possible for the students to take strategic decisions in one hour, over five to six simulated years. GlobStrat and StratMania have the same strategic complexity: 4 to 8 new products, 2 to 3 international markets (America, Europe, Asia), 3 market segments (Professional shops, Large distribution, B2B), ... but StratMania has no alliances nor partnership options and fewer operational decisions: 1 manufacturing level instead of 2, no stocks, no supply chain mgt, no time delays mgt, no organizational mgt.
Sawhney, Mohanbir and Raj Malhotra (1999) DigiStrat - PhotoWars. Prentice-Hall.
Pearson Technology Group. ISBN: 0-13-025831-8
This is a strategy simulation for the Digital Age. PhotoWars is a strategy game that places players at the helm of PhotoMax, an imaging firm faced with a difficult transition from the Analog age to the Digital Age. Players are challenged to navigate their firm to success against a simulated competitor as the consumer imaging arena undergoes a rapid transition from analog photography to digital imaging.
The simulation captures the transitions being faced by several technology firms, including Motorola (digital cellular) TCI (digital cable), Kodak (digital imaging), Xerox (digital copiers), Sony (DVD), Hewlett-Packard (Unix to NT), and Encyclopaedia Brittanica (paper to CD-ROM).
PhotoWars is a very cross-functional game. It requires players to make strategic decisions related to marketing (pricing, marketing communications), technology (Research & Development, type of research projects), and partnering (technology licensing, retail channel development). It is also a very dynamically complex game. It includes consideration of externalities and feedback effects caused by word-of-mouth effects, complementor adoption, and channel penetration. As such, players learn to appreciate the dynamics of increasing returns and architectural lock-in.
Sterman, John D. (1993), Management Flight Simulators
Flight simulators include:
People Express B & B Enterprises ("Boom and Bust") F & B Enterprises ("Food and Brand") The Beer Game Simple Beer Distribution Game Commercial Real Estate International Oil Tanker
Thorelli, Hans B. (1995), International Operations Simulation/Mark 2000 (Intopia)
INTOPIA is a global marketing simulation involving individual as well as consumer marketing. It is unique in permitting marketing between companies (and subsidiaries) as well as inter-company patent licensing, loans, financial services, and other networking transactions.
Finding a suitable niche in the Global Supply (Value Added) chain (component-maker, PC assembler, distributor, etc.) is a major challenge. In this managerial practicum, new entrepreneurial opportunities are always present. Companies can engage in a realistic search for balance between competition and cooperation in the marketplace.
The author can be reached by email at thorelli@indiana.edu. For an examination copy, contact the Prentice-Hall Faculty Services number at 800-526-0485. The Prentice-Hall Order Department is at 800-223-1360. Home Page: http://www.intopia-inc.com.
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