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  Job Seeker Demographics
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 "People who join the AMA to enhance their marketing knowledge are more likely to be higher quality job candidates."
--- Results of 2003 Survey of 1,300 Employers and Executive Recruiters

 

Demographics by Marketing Category

A wide variety of job seekers look for new opportunities on the AMA Job Board. The following list shows the breakdown of specialties for the 36,272 people who have active resumes in the database. If percentages don’t add up to 100 it is because job seekers can select more than one category.

Marketing Category Resume Count
Advertising: Account Management   4307  
Advertising: Ad Sales   1640  
Advertising: Creative   3487  
Advertising: Media Planner/Buyer   2440  
Advertising: Research/Planning   3405  
Brand/Product Management   7519  
Business Development   6119  
Circulation   501  
Creative/Design   1817  
Customer Service   2432  
Digital Signage - Content   3116  
Digital Signage - Hardware, Software, Networks   388  
Direct Marketing/CRM/Database   330  
Direct Marketing: Ecommerce   3698  
Direct Marketing: Teleservices   2378  
Display Engineering   943  
Display Manufacturing/Operations   251  
Event Marketing   439  
Executive Management   7096  
Faculty/Academic   962    
Internet/Online   3379  
Marketing Research: Analyst   3159  
Marketing Research: Client Service   2397  
Marketing Research: Management   2962  
Marketing Research: Other   2079  
Marketing Research: Project Manager   3375  
Marketing-at-Retail Purchasing   1862  
Marketing/Brand Management   9046  
Marketing: Administration   4811  
Marketing: Analyst   3622  
Marketing: Communications   9195  
Marketing: Management   10182  
Marketing: Other   12140  
Media Buyer   1273  
Merchandising   1492  
Production/Operations   1782  
Promotion   5788  
Public Relations   5557  
Research & Development   2241  
Sales   9635  
Sales Management   2562  

 

Demographics by Education Level

Based on information for the the 36,272 resumes in the resume database.

Degree Percentage
High School 6.95%  
Some College 3.47%  
2-Year Degree 3.86%  
4-Year Degree 54.44%  
Masters 8.88%  
MBA 19.31%  
Doctorate 3.09%  

 

 

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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