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 Best Practices / Marketing Law

The rules of marketing are designed to protect both consumers and marketers. Find out how to make the best use of them.

 

 
Marketing Law Basics
Viral, “Buzz” and “Stealth” Marketing
- Regardless of what names it is given, there is one thing that is clear – viral marketing is advertising, and must be treated as such from a legal perspective.
 
Introduction
- Make sure your company is compliant with the National Do-Not-Call Registry.
 
Overview of Data Privacy Laws
- Privacy laws continue to evolve. This paper covers the major issues marketers face, but it cannot cover every privacy challenge you may encounter and is not intended as a substitute for legal advice.
 
Overview of Trademark Use in Marketing
- The dictionary is filled with words that formerly were valuable and popular brands. This paper covers the main rules for using trademarks in brand marketing efforts.
 
Marketing Law Overview
- This article is a brief introduction to four areas of marketing law: promotions, trademarks, copyrights and advertising.
 
 
   

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