- B2B marketing shares some basic principles with consumer marketing, but it offers distinct business challenges. This tutorial covers the theoretical ideas behind devising a B2B strategy and practical advice for achieving business success.
- If you try to rush it with the marketing equivalent of meeting the parents before it's time (i.e. seeking more of a commitment or investment of time than the Web visitor is willing to make), you very well may send the prospect running for the hills as well.
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