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 Best Practices / Advertising

Increase the effectiveness of your ad campaigns, and learn the best methods to work with or for agencies.

 

 
Advertising Agencies
Agency Relationship Management
- This tutorial covers the most effective techniques for keeping the marketing and advertising team working together.
 
How Advertising Agencies Operate
- This tutorial outlines the agency organizations most commonly used, and describes the process of creating an advertisement.
 
 
 
Advertising Effectiveness
WOM: The Power of a Personal Recommendation
- At its core, word-of-mouth marketing is all about marketers recognizing the power of a conversation and seeking to participate in it—by activating it, organizing it, listening to it, and measuring its impact.
 
Principles of Direct Response Television
- Direct response television can be an effective method to expose a product or service to a mass audience. This paper covers the basics in planning and executing a direct response television campaign.
 
Principles of Effective Print Advertising
- This article covers the elements of an effective print advertisement from initial concept work to placement and evaluation.
 
Principles of Measuring Advertising Effectiveness
- This tutorial covers the methodologies used and offers pointers on choosing the most appropriate testing technique.
 
Measuring Print Advertising
- This tutorial covers the basics of testing advertising intended for a print campaign.
 
 

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