The articles and other resources in this section will provide insights, analysis and intelligence to validate that your marketing expenditures are delivering maximum results.

This section shows how to bring CRM back into the marketing fold and do it right, through the experiences of other marketing professionals, the observations of experts and information about trends and developments in the CRM discipline.

The resources in this section will help keep you up-to-date on what criteria should be analyzed and how to benchmark your firm internally and externally against your competition.

International marketing is critically important because business has become increasingly globalized.

The resources listed in this area will point you to information about more closely aligning your marketing and sales efforts.

Marketers of all stripes in the 21st century need to stay on top of multicultural ideas, trends, and sensitivities to stay ahead in their markets.