The AMA’s Customer Message Management Forum is now the AMA’s Marketing and Sales Alignment Forum. Our mission statement remains the same: To increase marketing’s impact on sales effectiveness. But, the name and the content is being expanded and improved to cover a wider range of related topics.
Over the past several years the Marketing and Sales Alignment (MSA) Forum has promoted best practices to assist marketing and sales executives to improve marketing and sales effectiveness. This year the Forum has been divided into three practice areas, demand generation, sales effectiveness and customer messaging. Each practice area ties directly to core issues surrounding marketing and sales alignment. Within this forum AMA will produce a series of thought leadership events (online and offline), best practices and case studies
Now there are three practice areas:
Demand Generation
Sales Effectiveness
Customer Messaging
Most companies’ stated growth goals call for revenue increases that outpace the market. This won’t happen with companies doing more of the same thing, and then hoping for industry-beating results. It’s going to require a more proactive demand creation approach that inspires more customers to consider their options, and then positions your company at the front of the customer buying cycle. The AMA’s Marketing and Sales Alignment Forum seeks to help you create an integrated demand management system that creates greater opportunities for success.
For many companies, all the great marketing strategy in the world won’t help if they fail in executing at the field sales level. In markets where competition is fierce, it is your sales force that must be properly equipped to build customer solutions, create and communicate value, as well as clearly differentiate between similar competitors. The AMA’s Marketing and Sales Alignment Forum will help you find innovative ways to improve sales effectiveness and separate your brand from the also-rans.
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Foundational to all great marketing and sales programs is the right message. Today, many companies are stuck with inward-focused, product-centric messages that talk about how great they are, how well their stuff works, and why it’s better than the competition. Meanwhile, the customer wants to know how you can help them accomplish a goal, solve a problem or meet a need. The AMA’s Marketing and Sales Alignment Forum will continue to put forward the latest strategies for creating customer messaging that powers more compelling demand generation campaigns and sales effectiveness programs.
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In support of the MSA Forum, the AMA is providing a portal to share best practices and sponsor collaboration on topics related to MSA. The MSA portal provides the latest MSA Forum content, news, recordings and material presented during MSA Forum events.
For more information on these programs, please click on the links below. Can't find what you are looking for or want more information - contact us at MSA@ama.org.
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Create an account to become part of the MSA Forum portal click here,
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