Fall 2002, Volume 21, Number 2

EDITOR’S STATEMENT
Joel B. Cohen
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DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS: EVALUATING REGULATORY POLICY IN THE UNITED STATES AND NEW ZEALAND

Introductory Comments: Direct-to-Consumer Prescription Drug Advertising: Evaluating Regulatory Policy in the United States and New Zealand
Joel B. Cohen
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Public Policy Issues in Direct-to-Consumer Advertising of Prescription Drugs
John E. Calfee
Executive Summary and Biography                    Full Text (pay per view)

Direct-to-Consumer Advertising of Prescription Drugs: The Evidence Says No
Joel Lexchin and Barbara Mintzes
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Direct-to-Consumer Advertising Down Under: An Alternative Perspective and Regulatory Framework
Janet Hoek and Philip Gendall
Executive Summary and Biography                    Full Text (pay per view)

Direct-to-Consumer Advertising of Prescription Pharmaceuticals: A Consumer Perspective from New Zealand
Sandra Coney
Executive Summary and Biography                    Full Text (pay per view)

BRINGING MARKETING INSIGHTS TO BEAR ON ANTITRUST POLICY AND COMPETITIVE CONDUCT

Research Workshop and Conference on Marketing, Competitive Conduct, and Antitrust Policy
Gregory T. Gundlach
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The Third Leg of the Antitrust Stool
Albert A. Foer
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Antitrust and Marketing: A Primer and Call to Research
Gregory T. Gundlach, Joan M. Phillips, and Debra M. Desrochers
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Antitrust Policy and Aggressive Business Strategy: A Historical Perspective on Understanding Commercial Purposes and Effects
Rudolph J.R. Peritz
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Antitrust Economics and Marketing
David T. Scheffman
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The Role of Marketing in Antitrust
Mary W. Sullivan
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Marketing in Antitrust: Contributions and Challenges
Gregory T. Gundlach and Joan M. Phillips
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Business School Economics and Antitrust: What’s Thought and What’s Taught
Lawrence J. White
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The Public Policy of Antitrust and Strategy: An Overview
Norman W. Hawker
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Choice and Variety in Antitrust Law: A Marketing Perspective
Joseph P. Guiltinan
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Limiting Product Choice: Innovation, Market Evolution, and Antitrust
Ross D. Petty
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Marketing Research and Public Policy: The Case of Slotting Fees
William L. Wilkie, Debra M. Desrochers, and Gregory T. Gundlach
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Recent Legal and Regulatory Developments in Slotting Allowances and Category Management
David Balto
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Image Advertisements’ Influence on Adolescents’ Perceptions of the Desirability of Beer and Cigarettes
Kathleen J. Kelly, Michael D. Slater, and David Karan
Executive Summary and Biography                    Full Text (pay per view)

The Role of Summary Information in Facilitating Consumers’ Comprehension of Nutrition Information
Madhubalan Viswanathan and Manoj Hastak
Executive Summary and Biography                    Full Text (pay per view)

When Do Firms Conform to Regulatory Control? The Effect of Control Processes on Compliance and Opportunism
David I. Gilliland and Kenneth C. Manning
Executive Summary and Biography                    Full Text (pay per view)

POLICY WATCH: COMMENTARIES & VIEWPOINTS

Doing the Right Thing: The Case for the Teleservices Industry
Patricia Faley
Executive Summary and Biography                    Full Text (pay per view)

BOOK REVIEWS
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SUBJECT AND AUTHOR INDEX 2002
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