May 2002
Volume XXXIX, Number 2

Investigating Category Pricing Behavior at a Retail Chain
Pradeep K. Chintagunta
Executive Summary and Biography                    Full Text (pay per view)

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards
Ran Kivetz and Itamar Simonson
Executive Summary and Biography                    Full Text (pay per view)

Developing Synergies Between Promotions and Brands in Different Price–Quality Tiers
Katherine N. Lemon and Stephen M. Nowlis
Executive Summary and Biography                    Full Text (pay per view)

Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall
Jaideep Sengupta and Gerald J. Gorn
Executive Summary and Biography                    Full Text (pay per view)

Designing Loyalty-Building Programs for Packaged Goods Brands
Michelle L. Roehm, Ellen Bolman Pullins, and Harper A. Roehm Jr.
Executive Summary and Biography                    Full Text (pay per view)

Optimal Design for Multinomial Choice Experiments
Barbara J. Kanninen
Executive Summary and Biography                    Full Text (pay per view)

RESEARCH NOTES AND COMMUNICATIONS

Measuring Consumers’ Willingness to Pay at the Point of Purchase
Klaus Wertenbroch and Bernd Skiera
Executive Summary and Biography                    Full Text (pay per view)

Pleasant Surprises: Consumer Response To Unexpected In-Store Coupons
Carrie M. Heilman, Kent Nakamoto, and Ambar G. Rao
Executive Summary and Biography                    Full Text (pay per view)

Bayesian Prediction in Hybrid Conjoint Analysis
Frenkel Ter Hofstede, Youngchan Kim, and Michel Wedel
Executive Summary and Biography                    Full Text (pay per view)

Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates
Martin A. Koschat and William P. Putsis Jr.
Executive Summary and Biography                    Full Text (pay per view)

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