areas: product: materials

ARContribution by Goerge Baltas, Deborah Y. Cohn, Hope Corrigan, Jose Mauro C. Hernandez, Jim Hutton, Richard Plank and Mike Pretious

To add or modify this compilation, please send email to arc@ama.org. 

Trade Publications

One source is practitioners' publications in the fields of corporate identity and graphic design. "Corporate identity" firms like Landor Associates, Lippincott & Margulies, Siegel & Gale, and Interbrand deal extensively with package design. Some corporate-identity managers on the corporate side (such as at 3M) have backgrounds in package design, as well.

Another monthly practitioner journal is Inside Supply Management,  which is put out by ISM, formally NAPM. 

Other trade publications are available on the ARC Packaging Trade Publications page. 

Academic Papers:

Baltas, George (2001), "The Effects of Nutrition Information on Consumer Choice," Journal of Advertising Research, 41 (2), 57-63.

Baltas, George (2001), "Nutrition Labelling: Issues and Policies," European Journal of Marketing, 35 (5/6), 708-721.

Books:

Redhead, David (2000), Products of Our Time, Birkhauser, Basel / August Media, London. The book is beautifully presented and illustrated.  It accompanied an exhibition which took place in Glasgow that year. It is not a marketing text, but is full of insights into the relevance of product design both to producers and
consumers.

Meyers, Herbert M. and Murray J. Lubliner (1998), The Marketer's Guide to Successful Package Design, McGraw-Hill.

Fishel, Catherine M. (2000),  The Perfect Package, Rockport Publishers.

Hine, Thomas (1995), The Total Package, Little, Brown and Company.

History:

One of the first dissertations on the topic, nutritional labeling, was done by Ralph Gallay at NYU in the 1970's