areas: strategy: sig

The Marketing Strategy SIG serves members who have an interest in examining firm-level issues in the design, implementation, and evaluation of marketing.  Our focus is on examining organizational-level factors in marketing and their impact on a variety of types of firm performance, including financial, innovation, speed, and relationship performance.  The Marketing Strategy SIG is one of the largest and most active special interest groups in the AMA.  We seek to advance the field of marketing strategy through the development and dissemination of marketing strategy knowledge.  New members are welcome!

Marketing Strategy SIG Web Site

SIG Leadership

Marketing Strategy SIG Awards