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History of Marketing
ARC
:
Etc
: Resources on the History of Marketing
Literature on Marketing History
- Including the 4P's, branding, retailing, terminology, and more.
Ad Archives and Historical Collections
- Links to sites maintaining ads as cultural artifacts.
Journal of Historical Research in Marketing
- Is published by CHARM (see link to CHARM below)
American Marketing Association Related Links
History of the AMA
History of the Journal of Marketing
Screen Shots of the Original AMA Web Site
Other Associations and Centers
Conference on Historical Analysis & Research in Marketing (CHARM)
The Centre for the History of Retailing and Distribution (CHORD)
Japan Society for the Study of Marketing History
Feel free to suggest other resources by emailing
arc@ama.org
.
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