Links to AMA MarketingPower.com resources useful to academics:

• AMA Collegiate Chapters - The Collegiate Chapters Division of the AMA with hundreds of local collegiate chapters.
• AMA Member Resource Center - A collection of resources for AMA members.
• AMA Professional Chapters - The Professional Chapters Division of the AMA. AMA Professional Chapters operate in 77 communities throughout North America.
• AMA Webcasts - Video on such topics as Advertising, B2B, CRM, Internet Marketing, Strategy, Sales and Marketing ROI
• Best Practices Articles - On such topics as Advertising, B2B Marketing, Consumer Promotion, CRM/Direct Marketing, Internet Marketing, Marketing Law, Marketing Media, Marketing Research, Marketing Strategy, New Product Development, Public Relations, and Sales. 
• Marketing Tools - Demographics Service, Templates, Presentation Support, Public Relations tools, ROI Enhancers, Web Site Survey Tool, and More.
• Practitioner Topics of Interest - Advertising, B2B, Consumer Marketing, CRM, Direct Marketing, Internet Marketing, Marketing Research
• Marketing Services Firms - A searchable database of firms offering marketing services.
• Marketing Dictionary - A Comprehensive Guide to all Marketing Words, Jargon and Concepts