ARC: Teaching: Cases: Brands and Branding

areas: product: cases

ARContributions by Sylvia M. Chan-Olmsted, Barbara E. Kahn, Dan Przybylski, Deborah Roedder John, Soni Simpson, Philip Sugai

Related ARContent: Brand Management Course Materials

BMW Z3 Roadster [Publisher's Site]

Land Rover North America Inc. (LRNA), DVD [Publisher's Site]

The Global Branding of Stella Artois [Publisher's Site]

Habitat for Humanity, 9-503-101 [Publisher's Site]

Inside Intel Inside [Publisher's Site]

Martha Stewart Living Omnimedia (A) [Publisher's Site]

McDonald's and the Hotel Industry [Publisher's Site], [Author's Site]

The Rebel with a Cause: Diesel for Successful Living (INSEAD) [Publisher's Site]

Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market (INSEAD) [Publisher's Site]

Snapple, 9-599-126 [Publisher's Site]

Sniffing Out Brand Identity Parfums Cacharel de L'Oréal: Decoding and Revitalizing a Classic Brand (A) (B) (INSEAD) [Publisher's Site]

Vans: Skating on Air [Publisher's Site]

AMA Cases - AMA Members Only

• Standards for Satisfaction - Patient satisfaction programs put the focus on service.
• High Energy - Sustain the momentum of your cross-functional team.
• Good Sport - Manchester United is no longer just a British brand.
• A Toast Among Friends - How a Napa Valley winery uses customer communications.
• Stay Cool - Apple shines and Puma sprints ahead as the two brands capture “the cool factor.”
• Welcome Wagon - Community Health Network in Indiana welcomes newcomers.

Keller, Kevin Lane (2003), Strategic Brand Management, Second Edition, Prentice Hall, ISBN 0130411507 [Publisher's Site], International Edition, 2nd Edition, ISBN 0131105833 [Publisher's Site, UK].

• Case 1: Levi Strauss and Co.: Creating a Sub-Brand.
• Case 2: Intel Corporation: Branding an Ingredient.
• Case 3: The California Milk Processor Board: Branding a Commodity.
• Case 4: Red Bull: Building Brand Equity in New Ways.
• Case 5: MTV: Building a Brand Resonance.
• Case 6: Nike: Building a Global Brand.
• Case 7: DuPont: Managing a Corporate Brand.
• Case 8: Nivea: Managing a Brand Hierarchy.
• Case 9: Starbucks Corporation: Managing a High Growth Brand.
• Case 10: Yahoo! Managing an Internet Brand.
• Case 11: Snapple: Revitalizing a Brand.
• Case 12: Accenture: Rebranding and Repositioning a Global Brand.