Brand Management Course Materials - American Marketing Association

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	Brand Management Course Materials

ARC: Teaching: Courses: Branding and Brand Management

areas: product: course materials

ARContributions by Sylvia M. Chan-Olmsted, Mark Forehand, Susan Fournier, Michael S. McCarthy, Barbara E. Kahn, Barbara Olsen, Dan Przybylski, Deborah Roedder John, Jonathan Schroeder, Soni Simpson, David E. Sprott, Philip Sugai

Undergraduate Syllabi on Product Management

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