A new ARC is coming! The "soft launch" for the American Marketing Association's new content platform - code named "Marketing on Demand" - is getting closer. Behind the scenes, the ARC editor along with many folks at AMA International Headquarters in Chicago, are all getting ready to unveil a new site.

The new site will have an updated look, but more importantly, put us in a position to implement Web 2.0 user tools.

This version of the ARC is not being updated as often as it once was. The reason is that we are very busy getting ready to produce Marketing on Demand.