ARC: Connections: SIGs: Marketing Research
areas: methods: sig
The Marketing Research SIG serves members who have a special interest in the academic study of the field of marketing research. We welcome any AMA member with teaching and/or research responsibilities in marketing research, or just an interest in marketing research to join us.
MRSIG Website - Hosted at the University of Nebraska, Lincoln
SIG Leadership - List of current MRSIG officers
Lehmann Award - Best dissertation based paper in JM or JMR.
Churchill Award - For a lifetime of achievement in marketing research