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  Academic Special Interest Groups
 
ARC: Community: SIGs

What Is a Special Interest Group?

An Academic Special Interest Group (SIGs) is simply a collection of individuals interested in a particular marketing topic. The 17 Academic SIGs are overseen by the AMA Academic Division's Academic Council. These 17 groups offer specialized activities in the topic of interest.

How Do I Join a SIG?

Every AMA member is given the opportunity to select one SIG as part of their membership fees and can join additional groups for $20 per SIG.  If you are already a member of the AMA and would like to join a SIG,  please call 800.AMA.1150, or from outside the country, +1 312 542 9000. If you are not a member of the American Marketing Association, visit the Join the AMA page.

List of Special Interest Groups

SIG Leadership Materials

Various key documents are archived as part of the SIG Leader Site. Note that this site requires a password. SIG leaders may also be interested in the Guidelines for Pre-Conference Events

For more information on SIGs please contact Stephanie Crain at scrain@ama.org.  

 
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