What Is a Special Interest Group?

An Academic Special Interest Group (SIGs) is simply a collection of individuals interested in a particular marketing topic. The 17 Academic SIGs are overseen by the AMA Academic Division's Academic Council. These 17 groups offer specialized activities in the topic of interest.

How Do I Join a SIG?

Every AMA member is given the opportunity to select one SIG as part of their membership fees and can join additional groups for $20 per SIG.  If you are already a member of the AMA and would like to join a SIG,  please call 800.AMA.1150, or from outside the country, +1 312 542 9000. If you are not a member of the American Marketing Association, visit the Join the AMA page.

List of Special Interest Groups

• Consumer Behavior
• Direct and Interactive Marketing
• Doctoral Student
• Global Marketing
• Hospitality, Tourism & Leisure Marketing
• Interorganizational
• Marketing and Entrepreneurship
• Marketing and Society
• Marketing Communications
• Marketing Research
• Marketing Strategy
• Relationship Marketing
• Retailing and Retail Management
• Selling and Sales Management
• Services Marketing
• Sports and Special Events Marketing
• Teaching and Learning
• Technology and Innovation

SIG Leadership Materials

Various key documents are archived as part of the SIG Leader Site. Note that this site requires a password. SIG leaders may also be interested in the Guidelines for Pre-Conference Events. 

For more information on SIGs please contact Stephanie Crain at scrain@ama.org.