areas: product: branding

ARContribution by Hasan Gilani

Version with links to journals, books and articles -  AMA Members Only

Bibliography for Retail Corporate Branding:

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Ailawadi, Kusum and Kevin Lane Keller (2004), "Understanding retail branding: conceptual insights and research priorities," Journal of Retailing, 80, 331-342 [Full Text]

Balmer, John, M. T. (1995), "Corporate branding and connoisseurship," Journal of General Management, 21(1), 22-46.

Balmer, John, M. T. (2001a), "The three virtues and seven deadly sins of corporate brand management," Journal of General Management, 27(1), 1-17.

Balmer, John, M. T. (2001b), "Corporate identity, corporate branding and corporate marketing: seeing through the fog," European Journal of Marketing, 35(3/4), 248-291 [Publisher].

Balmer, John, M. T. and Guillaume B. Soenen (1999), "The Acid test of corporate identity management," Journal of Marketing Management, 15, 69-92.

Balmer, John, M. T. (1999), "Corporate identity: what of it, why the confusion, and what's next?," Corporate Reputation Review, 1(2), 183-188.

Balmer, John, M. T. and Edmund R. Gray (1999), "Corporate identity and corporate communication: creating a strategic advantage," Corporate Communications, 4(4), 171-176 [Publisher].

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Davies, Gary (1993), Trade Marketing Strategy, Dobunkan Press, ISBN 4495633716.

Davies, Gary and Janice Brooks (1992), Positioning Strategy in Retailing, Paul Chapman, London.

de Chernatony, Leslie (1999), "Brand management through narrowing the gap between brand identity and brand reputation," Journal of Marketing Management, 15(1/3), 157-180.

de Chernatony, Leslie (2002), Would a Brand Smell any Sweeter by a Corporate Name?, Corporate Reputation Review, 5,(2/3), 2002, 114-132 [Publisher].

de Chernatony, Leslie, Fiona Harris and Francesca Dall'Olmo Riley (2000), "Added value: its nature, roles and sustainability," European Journal of Marketing, 34(1/2), 39-56 [Publisher].

de Chernatony, Leslie and Susan Segal-Horn (2001), Building on Services' Characteristics to develop successful service brands," Journal of Marketing Management, 17, 645-669 [Publisher].

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Gray, Edmund R. and Balmer, John, M. T. (2001), "The corporate brand: a strategic asset," Management in Practice, 4, 1-4.

Greyser, Stephen A. (1999), "Advancing and enhancing corporate reputation," Corporate Communications, 4(4) (special edition on Corporate Identity), 177-181 [Publisher].

Gofton, K. (2000), "Putting staff first in brand evolution," Marketing, February, 29-30.

Harris, Fiona and Leslie de Chernatony (2001), "Corporate branding and corporate brand performance," European Journal of Marketing, 35(3/4), 441-456 [Publisher].

Hatch, Mary Jo and Majken Schultz (1997), "Relations between organizational culture, identity and image," European Journal of Marketing, 31(5), 356-365 [Publisher].

Hatch, Mary Jo and Majken Schultz (2003), "Bringing the corporation into corporate branding," European Journal of Marketing, 37(7/8), 1041-1064 [Publisher].

Hatch, Mary Jo and Majken Schultz (2001), "Are the strategic stars aligned for your corporate brand?," Harvard Business Review, February, 128-134 [Full Text].

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Ind, Nicholas (2001), The Corporate Brand, New York University Press, New York, NY [Amazon UK].

Ind, Nicholas (2004), Living the brand, 2nd Edition, Great Britain: Kogan Page.

Kapferer, Jean-Noël (2000), Strategic Brand Management, 2nd edition, Kogan Press, London, UK, 125-140 [Amazon].

Keller, Kevin Lane (2000a), "The brand report card," Harvard Business Review, February [Full Text].

Keller, Kevin Lane (2000b), "Building and managing corporate brand equity," in Schultz, Majken, Mary Jo Hatch, and Mogens Holten Larsen (Eds), The Expressive Organisation - Linking Identity, Reputation, and the Corporate Brand, Oxford University Press, Oxford [Google Books].

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Keller, Kevin Lane and David A. Aaker (1998), "Corporate level marketing: the impact of credibility marketing on a company's brand extensions," Corporate Reputation Review, 1(4), 356-378 [Publisher].

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Schmitt, B. and Simonsen, A. (1997), Marketing Aesthetics - The Strategic Management of Brands, Identity, and Image, Free Press, New York, NY, ISBN-13 9780684826554 [Amazon].

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van Riel, Cees B. M. and Balmer, John, M. T. (1997), "Corporate identity: the concept, its measurement and management," European Journal of Marketing, special issue, 31(5/6), 340-355 [Publisher].