Calendar of Events - American Marketing Association

Strategic ROMI

10/7/2010
New York, NY

A certificate of completion is available for this course. AMA’ Strategic ROMI Forum brings strategy and practicality together. Our expert facilitators will go beyond just providing you with actionable tools for developing and executing a solid ROMI model. They will equip you with strategic methods for effectively communicating marketing objectives, and garnering buy-in of those objectives at all levels.

Social Media Monitoring & ROI

11/4/2010
Atlanta, GA

In this Forum, social media monitoring experts will delve deep into these issues, while providing perspective on the current and future social media monitoring landscape. You will walk away with proven tools (include free!) to help you optimize your monitoring in online social networks like Facebook, Twitter, LinkedIn, as well as blogs. Come the end of the day, you will be ready to embracing the exciting opportunities of social media monitoring, and will be stronger for it!

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Featured Events

	August 2010 ►
	Marketing ROI Techniques: D.C. 08/10/2010 \| Washington, D.C. Through interactive presentations and discussion, participants will learn how to use measurements, analytics, and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns. Register Featured Speaker: Jim Lenskold
	Digital Centered Marketing 2010: Chicago 08/12/2010 \| Chicago, IL In this Forum, attendees will be equipped with techniques and best practices in optimizing the various digital marketing elements, including mobile, viral and social marketing channels. Register
	Summer Marketing Educators' Conference: Boston 08/13/2010 \| Boston, MA The Summer Marketing Educators' Conference is a forum for both research discussion and academic career advancement. The 2010 Theme is: “The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare.” Register
	Social Media for B2B: Atlanta 08/18/2010 \| Atlanta, GA Social Media for B2B will teach you how to drive leads, revenue and repeat business through social media by engaging advocates, influencers and purchasers who are not just engaging online but energizing your bottom line. Register Featured Speaker: Dana VanDen Heuvel

	August 2010 ►
	Marketing ROI Techniques: D.C. 08/10/2010 \| Washington, D.C. Through interactive presentations and discussion, participants will learn how to use measurements, analytics, and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns. Register Featured Speaker: Jim Lenskold
	Digital Centered Marketing 2010: Chicago 08/12/2010 \| Chicago, IL In this Forum, attendees will be equipped with techniques and best practices in optimizing the various digital marketing elements, including mobile, viral and social marketing channels. Register
	Summer Marketing Educators' Conference: Boston 08/13/2010 \| Boston, MA The Summer Marketing Educators' Conference is a forum for both research discussion and academic career advancement. The 2010 Theme is: “The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare.” Register
	Social Media for B2B: Atlanta 08/18/2010 \| Atlanta, GA Social Media for B2B will teach you how to drive leads, revenue and repeat business through social media by engaging advocates, influencers and purchasers who are not just engaging online but energizing your bottom line. Register Featured Speaker: Dana VanDen Heuvel

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Events

Strategic ROMI

10/7/2010New York, NY

Social Media Monitoring & ROI

11/4/2010Atlanta, GA

Featured Events

Marketing ROI Techniques: D.C.

Digital Centered Marketing 2010: Chicago

Summer Marketing Educators' Conference: Boston

Social Media for B2B: Atlanta

10/7/2010
New York, NY

11/4/2010
Atlanta, GA