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  The McKinsey Quarterly

   The Evolving Role of the CMO 
 by: David Court
source: The McKinsey Quarterly.
   Confronting Proliferation... in Online Media 
 by: Tom French
source: The McKinsey Quarterly
   Selling to Mom-and-Pop Stores in Emerging Markets 
 by: Alejandro Díaz, Jorge A. Lacayo, and Luis Salcedo
source: The McKinsey Quarterly
   Using Technology to Improve In-Store Marketing 
 by: Jim Brennan and Scott Liles
source: The McKinsey Quarterly
   Understanding China's Teen Consumers 
 by: Ian St-Maurice and Claudia Wu
source: The McKinsey Quarterly
   A Reality Check for Online Advertising 
 by: Chris Grosso, Amy Guggenheim Shenkan, and Hobart P. Sichel
source: The McKinsey Quarterly
   Using IT to Boost Call-Center Performance 
 by: Wayne E. Pietraszek and Adesh Ramchandran
source: The McKinsey Quarterly
   Building a Top Consumer Goods Sales Force 
 by: Jeremy K. Allen, Sherina S. Ebrahim, and Gregory C. Kelly
source: The McKinsey Quarterly
   The Chinese consumer - To spend or to save 
 by: Kevin P. Lane and Ian St-Maurice
source: The McKinsey Quarterly
   The Vanishing Middle Market 
 by: Trond Riiber Knudsen, Andreas Randel and Jørgen Rugholm
source: The McKinsey Quarterly
   Premium Marketing to the Masses 
 by: Pramath Raj Sinha
source: The McKinsey Quarterly
   Using Branding to Attract Talent 
 by: Fabian Hieronimus, Katharina Schaefer, and Jürgen Schröder
source: The McKinsey Quarterly
   Mitigating Channel Conflict 
 by: Girish Nair and Darren Pleasance
source: The McKinsey Quarterly
   Retailing, What's Working Online 
 by: Christopher Grosso, John McPherson, and Christiana Shi
source: The McKinsey Quarterly
   Better B2B Selling 
 by: Maryanne Q. Hancock, Roland H. John and Philip J. Wojcik
source: The McKinsey Quarterly
   A Credibility Gap for Marketers 
 by: Fran Cassidy, Anthony Freeling and Dieter Kiewell
source: The McKinsey Quarterly
   Getting More from Call Centers 
 by: Keith A. Gilson and Deepak K. Khandelwal
source: The McKinsey Quarterly
   The Right Passage to India 
 by: Kuldeep P. Jain, Nigel A. S. Manson and Shirish Sankhe
source: The McKinsey Quarterly
   Better Rewards for Hotel Loyalty 
 by: Paul Brown
source: The McKinsey Quarterly
   New Strategies for Consumer Goods 
 by: Peter D. Haden, Olivier Sibony, and Kevin D. Sneader
source: The McKinsey Quarterly
   Steering Customers to the Right Channels 
 by: Joseph B. Myers, Andrew D. Pickersgill, and Evan S. Van Metre
source: The McKinsey Quarterly
   Seizing the Hispanic Market 
 by: Sean Arian and Elizabeth Stephenson
source: The McKinsey Quarterly
   Marketing to China's Consumers 
 by: Yougang Chen and Jacques Penhirin
source: The McKinsey Quarterly
   Organizing for CRM 
 by: Anupam Agarwal, David P. Harding and Jeffrey R. Schumacher
source: The McKinsey Quarterly
   Brand Building in Emerging Markets 
 by: Gilberto Duarte de Abreu Filho, Nicola Calicchio, and Fernando Lunardini
source: The McKinsey Quarterly
   Fast-Food Fight 
 by: John R. McPherson, Adrian V. Mitchell, and Mark R. Mitten
source: The McKinsey Quarterly
   Gambling on Customers 
 by: David O. Becker
source: The McKinsey Quarterly
   Marketing in a Post-TiVo World 
 by: Michael P. Zeisser
source: The McKinsey Quarterly
   CRM in the Air 
 by: Urs Binggeli, Sanjay Gupta, and Carlos de Pommes
source: The McKinsey Quarterly
   Emerging Marketing 
 by: Sungmi Chung and Mike Sherman
source: The McKinsey Quarterly
   Branding Electrons 
 by: Jaap B. Kalkman and Michiel Peters
source: The McKinsey Quarterly
   Do Retail Brands Travel? 
 by: Peter N. Child, Suzanne Heywood, and Michael Kliger
source: The McKinsey Quarterly
   Building Retail Brands 
 by: Terilyn A. Henderson and Elizabeth A. Mihas
source: The McKinsey Quarterly
   Marketing in 3-D 
 by: David Court, Thomas D. French, Tim I. McGuire, and Michael Partington
source: The McKinsey Quarterly
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