19th Annual Advanced Research Techniques Forum
Asheville, NC
June 15-18, 2008

Brochure

The A/R/T Forum continues to bring leading researchers from academia and industry together to exchange ideas, discuss new methodologies, and to provide an overview of standard practices. The ongoing mission of the A/R/T Forum is to create and maintain a strong link between technical excellence and methods that is actionable in business practice.

Dear Attendee:

The ongoing mission of the A/R/T Forum is to create and maintain a strong link between technical excellence and methods that are actionable in business practice. Since its inception in 1990, the A/R/T Forum has brought together leading researchers from academia and industry to exchange ideas, discuss new methods and review standard practices.

This year's conference continues to offer a balance of academician and practitioner presentations. The presentations cover a wide range of leading-edge methodologies that are either newly emergent or actively employed in marketing research today.

Highlighted topics for this year include:
Over the course of two and one-half days of programming, attendees are encouraged to share in a lively and open discussion and critique of the various methods. Additional learning opportunities are provided through optional tutorials on a variety of topics:

• Making the Most of the ART Forum: An Exploration of Topics and Methods
• Market Segmentation: Conceptual and Methodological Foundations
• Agent Based Modeling and Simulation
• Introduction to Discrete Choice Modeling
• Advanced Topics in Discrete Choice Modeling
• Applied Probability Models in Marketing Research: Introduction
• Probability Models for Customer-Base Analysis
• An Introduction to Bayesian Statistics and Marketing
• Advanced Bayesian Statistics and Marketing
• An Introduction to Partial Least Squares Analysis

New tutorials include:

• Advanced Market and Customer Segmentation
• Introduction to Data Mining
• Advanced Data Mining for Marketers 

Several popular features from previous years are offered again this year, including the poster sessions and round table discussions. The poster sessions allow extensive one-on-one discussion, and round tables provide the opportunity to expand upon the formal presentations. Finally, we offer a number of activities designed for first-time and newer A/R/T Forum attendees, including an overview of the conference and its content, assisted professional networking, and a tutorial designed to introduce the attendee to the advanced research methods presented in the program.

We hope that you will join us for an exciting and informative 2008 A/R/T Forum.

David G. Bakken
Committee Chair
Senior Vice President
Harris Interactive