Strategic Marketing Conference
Marketers today face a landscape of increased consumer control, market fragmentation, proliferation of new media channels, commoditization of products and services, globalization and profit chasing. Chief Marketing Officers cite "driving innovation" as one of their top three business priorities to get a jump on competition, provide value to customers and grow bottom-line revenue. Innovation does not just pertain to new
product development. It encompasses everything from unearthing meaningful customer insights to developing entirely new business models. Achieving a sustainable structure that enables innovation takes a strategic and holistic approach. And delivering a holistic consumer experience requires company-wide integration of innovation to provide the ultimate rewards of brand loyalty and advocacy.
Meet Customers 3.0 Mastering the Changing Relationship Between Customers and Brands
If you have questions about where to place your media dollars for greatest impact, how to successfully launch a new product, or why consumers seem to be more fickle than ever, you need to be part of the conversation at Meet Customers 3.0.
Jun. 18, 2008 - Jun. 19, 2008 New York, NY, Metropolitan Club
2008 AMA Nonprofit Marketing Conference
If you’re like other nonprofit marketers, you would welcome an opportunity to step back from every-day demands and focus on your organization’s biggest asset – its story. This year’s conference is your chance! Join nonprofit marketing colleagues from across the country for three days of interactive sessions that will equip you to be more successful conveying your story – and increasing the power of your nonprofit’s brand.
