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AMA Marketing Boot CampTM

In today's ever-changing marketplace, businesses need their marketing professionals to understand the basics of marketing now more than ever. Business is rapidly changing and needs have increased competition faster than ever imagined. To help reinforce and focus your teams or your own marketing skills, the AMA introduces this highly interactive program facilitated by an experienced AMA instructor.
Jan. 17, 2008 - Jan. 18, 2008 Irving, TX, Marriott Dallas/Forth Worth Airport North
Apr. 03, 2008 - Apr. 04, 2008 Charlotte, NC, Harris Conference Center
Apr. 17, 2008 - Apr. 18, 2008 Fort Lauderdale, FL, Renaissance Fort Lauderdale Hotel 1617 Southeast 17th Street
Apr. 24, 2008 - Apr. 25, 2008 Cincinnati, OH, Radisson Hotel Cincinnati Riverfront
May. 01, 2008 - May. 02, 2008 Harford, Connecticut, Hartford Marriott Downtown
May. 22, 2008 - May. 23, 2008 Chicago, IL, Embassy Suites Chicago Downtown Lakefront 511 North Columbus Drive
Jun. 12, 2008 - Jun. 13, 2008 Cleveland, OH, Hilton Garden Inn Cleveland Downtown

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AMA Advanced Marketing Boot Camp™

Effectively developing the elements of a marketing plan continues to be a critical success factor for all marketing professionals, unit and general managers and entrepreneurs. The marketing element of a business plan can often make or break the entire plan. A great marketing plan can provide one of the most powerful sources of advantage over competition no matter what industry, product or service.
Feb. 07, 2008 - Feb. 08, 2008 Fort Lauderdale, FL, Renaissance Fort Lauderdale Hotel 1617 Southeast 17th Street
Mar. 06, 2008 - Mar. 07, 2008 Philadelphia, PA, The Hub CityView 30 South 17th Street United Plaza, 14th Floor
May. 01, 2008 - May. 02, 2008 Columbus, OH, Quest Conference Center 8405 Pulsar Place
Jun. 19, 2008 - Jun. 20, 2008 Minneapolis, MN, Sheraton Bloomington Hotel Minneapolis South 7800 Normandale Boulevard

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AMA Branding Boot Camp

Effectively leveraging your brand strengths can help you establish competitive differentiation and customer loyalty regardless of your industry, product or service. The AMA Branding Boot Camp is a new professional develop opportunity that will give you the understanding and tools to enhance your brand’s strength.
Feb. 21, 2008 - Feb. 22, 2008 Nashville, TN, Hotel Indigo West End 1719 West End Ave.
Apr. 03, 2008 - Apr. 04, 2008 Albuquerque, NM, Albuquerque Marriott Pyramid North 5151 San Francisco Road NE
May. 08, 2008 - May. 09, 2008 Indianapolis, IN, University Place Conference Center & Hotel IUPUI

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Managing Customer Loyalty
AMA Training Series
Customer loyalty should be the most powerful weapon an organization has in its strategic arsenal. However, most companies do not understand loyalty or develop its potential. This two-day hands-on session will provide you with the information and tools to fully utilize customer loyalty.
Apr. 29, 2008 - Apr. 30, 2008 Scottsdale, AZ, Renaissance Scottsdale Resort
May. 08, 2008 - May. 09, 2008 Philadelphia, PA, The Hub CityView
May. 14, 2008 - May. 15, 2008 San Antonio, TX, Hyatt Regency San Antonio on the Riverwalk at Paseo Del Alamo
Jun. 11, 2008 - Jun. 12, 2008 Seattle, WA, Hotel Monaco Seattle

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TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today
AMA Training Series
The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today’s customers will take you from the defining basics to the implementation planning stage.
May. 05, 2008 - May. 06, 2008 Vancouver, BC, Hilton Vancouver Metrotown
Jun. 02, 2008 - Jun. 03, 2008 Chicago, IL, The Gleacher Center
Jun. 19, 2008 - Jun. 20, 2008 Philadelphia, PA, The Hub

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Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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