AMA Advanced Marketing Boot Camp™
Effectively developing the elements of a marketing plan continues to be a critical success factor for all marketing professionals, unit and general managers and entrepreneurs. The marketing element of a business plan can often make or break the entire plan. A great marketing plan can provide one of the most powerful sources of advantage over competition no matter what industry, product or service.
Feb. 07, 2008 - Feb. 08, 2008 Fort Lauderdale, FL, Renaissance Fort Lauderdale Hotel
1617 Southeast 17th Street
Mar. 06, 2008 - Mar. 07, 2008 Philadelphia, PA, The Hub CityView
30 South 17th Street
United Plaza, 14th Floor
May. 01, 2008 - May. 02, 2008 Columbus, OH, Quest Conference Center
8405 Pulsar Place Jun. 19, 2008 - Jun. 20, 2008 Minneapolis, MN, Sheraton Bloomington Hotel
Minneapolis South
7800 Normandale Boulevard
Marketing Dashboards 2.0: The next generation in marketing measurement, analytics, and resource allocation AMA Training Series
Led by Senior Partners from MarketingNPV, the leading implementer of marketing dashboards, this intensive two-day seminar will dive into the fundamentals of employing a well-designed marketing dashboard to measure and enhance marketing ROI. We’ll examine the metrics, processes, analytics, and tools that distinguish successful dashboard projects. We will also diagnose the flaws that proved critical for others. And we’ll explore in-depth the keys to dashboard success from organizational, analytical, and implementation perspectives. Whether you’ve already got a dashboard you’d like to fix, or are just looking to avoid the mistakes most first-timers make, you’ll find lots of superb content in this highly
Mar. 03, 2008 - Mar. 04, 2008 Denver, CO, Denver City Center Marriott Apr. 02, 2008 - Apr. 03, 2008 Philadelphia, PA, The Hub CityView Apr. 17, 2008 - Apr. 18, 2008 Chicago, IL, Gleacher Center
Strategic Marketing AMA Training Series
Learn how to execute marketing strategy by understanding the uncertainty that faces all firms today. This process will be pursued through a practical hands-on approach that permits participants to take advantage of the collective knowledge and experiences of the attendees as well as the guidance offered by a seasoned street marketer turned academic in recent years.
Mar. 03, 2008 - Mar. 04, 2008 San Diego, CA, The Westin San Diego Apr. 03, 2008 - Apr. 04, 2008 New York, NY, The Coleman Center Apr. 21, 2008 - Apr. 22, 2008 Chicago, IL, The Gleacher Center
