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Strategic Marketing
AMA Training Series
Learn how to execute marketing strategy by understanding the uncertainty that faces all firms today. This process will be pursued through a practical hands-on approach that permits participants to take advantage of the collective knowledge and experiences of the attendees as well as the guidance offered by a seasoned street marketer turned academic in recent years.
Mar. 03, 2008 - Mar. 04, 2008 San Diego, CA, The Westin San Diego
Apr. 03, 2008 - Apr. 04, 2008 New York, NY, The Coleman Center
Apr. 21, 2008 - Apr. 22, 2008 Chicago, IL, The Gleacher Center

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International Collegiate Conference

The AMA Collegiate Conference brings together over 1,000 of the best and brightest marketing students and their faculty advisors for three days of career and leadership training, networking, and fun.
Apr. 03, 2008 - Apr. 05, 2008 New Orleans , LA, Sheraton New Orleans Hotel

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TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today
AMA Training Series
The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today’s customers will take you from the defining basics to the implementation planning stage.
May. 05, 2008 - May. 06, 2008 Vancouver, BC, Hilton Vancouver Metrotown
Jun. 02, 2008 - Jun. 03, 2008 Chicago, IL, The Gleacher Center
Jun. 19, 2008 - Jun. 20, 2008 Philadelphia, PA, The Hub

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Nonprofit Marketing Boot Camp

In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy to increase awareness and support. To focus your organization’s marketing efforts and drive improved results, the AMA introduces this highly interactive program facilitated by an experienced AMA instructor.
May. 08, 2008 - May. 09, 2008 San Antonio, TX, Hilton San Antonio Airport

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Marketing & Public Policy

Examine the interface between marketing and public policy from academic, practitioner, and public policy perspectives.
May. 29, 2008 - May. 31, 2008 Philadelphia, PA, The Loews Philadelphia Hotel

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6/18/08
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Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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