Applied Research Methods
The Applied Research Methods program complements the Marketing Research Core Body of Knowledge used in the Marketing Research Institute International's Principles of Marketing Research Program. Tutorials are categorized under four
categories: basic methods, tools, applications, or advanced applications in marketing research.
Apr. 14, 2008 - Apr. 16, 2008 New Orleans, LA, Loews Hotel
Managing Customer Loyalty AMA Training Series
Customer loyalty should be the most powerful weapon an organization has in its strategic arsenal. However, most companies do not understand loyalty or develop its potential. This two-day hands-on session will provide you with the information and tools to fully utilize customer loyalty.
Apr. 29, 2008 - Apr. 30, 2008 Scottsdale, AZ, Renaissance Scottsdale Resort May. 08, 2008 - May. 09, 2008 Philadelphia, PA, The Hub CityView May. 14, 2008 - May. 15, 2008 San Antonio, TX, Hyatt Regency San Antonio on the Riverwalk at Paseo Del Alamo Jun. 11, 2008 - Jun. 12, 2008 Seattle, WA, Hotel Monaco Seattle
TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today AMA Training Series
The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today’s customers will take you from the defining basics to the implementation planning stage.
May. 05, 2008 - May. 06, 2008 Vancouver, BC, Hilton Vancouver Metrotown Jun. 02, 2008 - Jun. 03, 2008 Chicago, IL, The Gleacher Center Jun. 19, 2008 - Jun. 20, 2008 Philadelphia, PA, The Hub
Nonprofit Marketing Boot Camp
In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy to increase awareness and support. To focus your organization’s marketing efforts and drive improved results, the AMA introduces this highly interactive program facilitated by an experienced AMA instructor.
May. 08, 2008 - May. 09, 2008 San Antonio, TX, Hilton San Antonio Airport
Strategic Marketing Conference
Marketers today face a landscape of increased consumer control, market fragmentation, proliferation of new media channels, commoditization of products and services, globalization and profit chasing. Chief Marketing Officers cite "driving innovation" as one of their top three business priorities to get a jump on competition, provide value to customers and grow bottom-line revenue. Innovation does not just pertain to new
product development. It encompasses everything from unearthing meaningful customer insights to developing entirely new business models. Achieving a sustainable structure that enables innovation takes a strategic and holistic approach. And delivering a holistic consumer experience requires company-wide integration of innovation to provide the ultimate rewards of brand loyalty and advocacy.
