From the CEE to the BRIC countries, emerging markets represent untapped “white space” for marketers looking to capitalize on the trend toward globalization. To compete in today’s global economy marketers must: 

• Gain deeper insight into the trends impacting countries around the world 
• Develop country-specific marketing approaches as “one size” doesn’t necessarily fit all 
• Innovate in order to anticipate and work around various barriers to entry

Presented by the American Marketing Association and GfK Custom Research North America, New Markets, New Consumers: Myths, Facts and Opportunities In Emerging Markets, is an educational series designed to provide global marketers with an in-depth perspective on the emerging markets presenting the greatest opportunities for growth today.

Drawing on first-hand perspectives from GfK experts from each country, up-to-the-minute insights on local consumer trends from GfK Roper Reports® Worldwide, and a client case study.

Today’s forum, Global Brand Management and Consumer Trends in China, is designed to help global marketers unlock the secrets to success in entering, or strengthening your market position in China.

The program will open with an overview of China’s culture, consumers and marketing landscape from GfK Custom Research China. You’ll then gain deeper insight into the latest trends and values shaping today’s Chinese consumer landscape from GfK Roper Consulting, followed by a client case study. The day ends with an interactive panel discussion moderated by the American Marketing Association to give participants an opportunity to find answers to their most important questions about how to tailor their marketing approach in China, including…

• Given what we know about consumer trends in China, how can marketers tap into the purchasing power represented by its emerging middle class? 
• What are the secrets of successful US brands that have entered the Chinese marketplace? 
• How are Chinese brands competing in international markets? 
• How does government regulation and standardization impact advertising and marketing communications in China? 
• As a market outsider, how do I conduct market research in China to obtain the insights I need to form my marketing and brand strategy?

If you have a “burning question” about China to pose to our panel, please submit acarbonara@ama.org.  

The AMA acknowledges its Marketing Partners for helping the AMA be the source that marketers turn to first.

Sponsored by an educational grant from:

 GfK Custom Research North America