In today’s challenging economic climate, every nonprofit needs an organization-wide commitment to a comprehensive marketing strategy to help it stand out among the growing number of nonprofits competing for funding, programs, and volunteers. To focus your organization’s marketing efforts to drive results, the AMA offers this highly interactive program facilitated by an experienced AMA instructor.
What it is
The AMA & AMAF Nonprofit Marketing Boot CampTM provides training in marketing fundamentals with a strategic overview of what marketing involves and how it can be applied in nonprofits.
Who it is for
The program is designed primarily for staff new to nonprofit marketing. Staff with more marketing experience may also want to attend Bootcamp for a back-to-basics refresher.
What you will learn
This intensive 1˝ day workshop will equip participants with critical knowledge and skills they can use immediately. Topics covered in this interactive, hands-on learning session include:
- What marketing is and is not
- Understanding who your “customers” are
- Competitive differentiation and positioning
- Using the marketing mix
- Insight on the customer’s experience and branding
- Strengthening stakeholder relationships
- How to develop a marketing plan.
